Mondays & Memories of My Mom – Comebacks

Thank God Its Monday, once again, and happy April!  I personally look forward to every Monday because they’re my 52 Chances a year, in which I get to share Memories of My Mom with you;. So #HappyMonday to one and all!

#TheRecipeDetective

This Wednesday is the 30th anniversary of Mom’s SECOND appearance on the Phil Donahue show (in 1993)! I wrote about Mom’s experiences with the Donahue Show appearances a few years ago, in my blog post, Fortunate. That episode broke records!

Let me back-track a bit. The year, following Mom’s FIRST appearance on the Donahue Show, in July 1981, was probably the most chaotic time in the 40-year history of her family-run, dining room table, cottage-style operation. We didn’t expect, nor were we set up for over a million letters in response, requesting the free recipes offered on the show.

Secret RecipesTM was just A FAMILY AFFAIR! Other than one full-time Administrative Assistant, it was just my parents, taking care of the day-to-day operations of their self-publishing, mail-order, recipes business, with a little help, now and then, from me and my sisters, after school.

For months, following Mom’s 1981 appearance, the Donahue show re-aired that episode around the country and around the world and we received over a million letters; necessitating the need to bring in some extra help, including some of my high school friends, to assist with all of the extra mailings we had to prepare and send out.

We mailed out hundreds of thousands of Mom’s “free recipes and product-ordering information” sheets, in exchange for all the self-addressed stamped envelopes that poured in, per the offer they had announced on the Donahue show. We were also mailing out thousands more newsletter issues, from all of the new subscriptions that followed.

As chaotic as it was, in the end, Mom recognized that the Donahue Show opened a lot of doors for her that might never have happened, otherwise. It brought her unique style of “copycat cookery” to the attention of MILLIONS of new eyes, fairly quickly (as it was before household internet) worldwide. She felt very fortunate and grateful.

#StressAwarenessMonth

There’s no denying that Mom pioneered a ‘movement’, carving out a new niche in the food industry – “copycat cookery”. There was nothing else like it, at that time. Critics said the “fad” wouldn’t last long. But Mom inspired a crusade of “copycats”. Unfortunately, some went as far as copying Mom’s work, to the point of plagiarism, prompting legal battles.

The pressure of everything was straining Mom and Dad and tearing our family apart. [NOTE: April is National Stress Awareness Month!] Mom swore she’d never do another national TV show. However, she was talked into doing several more, over the years, including Donahue, AGAIN!

I LOOK BACK NOW… and realize how FORTUNATE I was to have had my life touched by so many helpful people – so many famous people! It’s almost incredible that what started out to be merely the frosting on the cake, of my monthly newsletter, soon became the whole cake! – Gloria Pitzer, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 86)

When the producer of the Donahue Show called Mom, after 12 years, asking her to come back, in April 1993, Mom hesitantly agreed but only on the condition that they not give out any contact information for Secret RecipesTM or our family. That stipulation inadvertently resulted in a record-breaking event for the show!

The “Recipe Detective” episode had the most requested transcript, of all time, shattering the last record into tiny bits! The Donahue Show sent Mom a congratulatory letter and plaque to commemorate the historic event. Unfortunately, the show ended it’s 29-year stretch (1967-1996) a few years later, re-running the 1993 episode of Mom that year, too.

There are “grainy” recordings of the 1993, hour-long episode on YouTube, in a series of 5 segments. I wish I knew where I could find a recording or transcript from Mom’s July 7th, 1981, appearance. If anyone reading this knows, PLEASE, send me an email at: [email protected] – and thank you, in advance!

#TwinkieDay

Among the many recipe demonstrations that Mom did on the Donahue Show, was her “Hopeless Twinkles©” version of James Dewar’s invention. By the way, Thursday is National Hostess Twinkie Day. See Mom’s copycat recipe for these, on the “Recipes” tab.

Did you know… Mom was the FIRST person (circa 1975) to develop a make-at-home version for imitating the cream-filled, golden-sponge-cake delight at home? Thus, I was surprised to find, when I searched for “twinkie recipes” on Google, Mom’s imitation wasn’t even listed in the first two pages of “About 1,520,000 results…”!

So MANY copycats have copied the ORIGINAL copycat – yet so FEW have given her the proper credit she deserves, for being the inventor of copycat cookery. On that note, I also searched for “Pitzer Twinkie recipe”. Mom’s recipe, from this website, which I first shared in a 2019 blog post, was the THIRD one listed, out of “About 161,000 results…”).

I was pleased to see many of the others listed in that search properly accredited Mom’s original Hopeless Twinkles© recipe. Additionally, I’d like to give a shout-out to PressReader.com, for printing a copy of one of Mom’s Twinkie imitations and also giving her proper credit! In my searches, I stumbled upon the following excerpt (pictured below), at Food.com

#LearnSomethingNewEveryDay

Did you know… on August 19th, 1919… William B. Ward registered the trademark name, Hostess, for his family’s company’s breads and cakes division? Additionally, it was James Dewar, while working for the Ward family at the Continental Baking Company, who invented the original Twinkie®.

Originally, when the baking company was founded in the early 1900s, it was called Ward Baking Company. Soon after, it was known as the Continental Baking Company. Then it was purchased by Interstate Bakeries Corporation and renamed Hostess Brands.

For a more in-depth history of the Ward family, their baking company, Dewar’s Twinkies® and the drama that surrounded all of them, check out a fascinating article (as written by Bloomberg News), on FinancialPost.com, about the Twinkie history, spiced with murder & scandal! I’ve included, below, the short story that Mom wrote about Dewar decades ago.

A little over 10 years ago (in November 2012), there was a big run on Twinkies®. Hostess Brands Company had announced it was going out of business and utter madness ensued, as Americans swarmed the stores and internet to buy every Twinkie® they could find!

Some were being auctioned on eBay for THOUSANDS of dollars – and people were paying it! Our Canadian neighbors still had Hostess Brands in their country. They were laughing at us and joking about the lengths to which Americans would go, to get their hands on the suddenly-hard-to-find, coveted Twinkies®.

A spokesperson for Hostess Brands sarcastically asked the media where all of those Hostess enthusiasts were BEFORE they had to file for bankruptcy.

TO DEBUNK THE JUNK…don’t think of Hostess Twinkies as ‘junk’ dessert but, rather, the very same cake ingredients prepared in the Waldorf Astoria kitchens as the basis for their ‘Flaming Cherries Supreme’. All we did [to imitate the product] was shape the cake differently, adding a little body to the filling and putting it INSIDE the cake, rather than on top, as the Waldorf did! – Gloria Pitzer, Eating Out at Home (National Home News, St. Clair, MI; Sep. 1978, p. 3)

LAST THOUGHTS…

#NationalFindARainbowDay

#NationalMonthOfHope

Today’s also National Find a Rainbow Day. Likewise, it’s the National Month of Hope! A quote on NationalDayCalendar.com, claims rainbows are considered symbols of beauty, as well as signs of hope and promise. When April showers come and the sun’s rays are opposite them, in the sky, look for the beautiful “arc of many colors”, created by Mother Nature.

Scientifically, they’re simply made from a combination of elements – like the sun being opposite the rain, in the sky, and “reflections and refractions of light” in the droplets of water. This can also be imitated in your backyard, on a sunny day, with a garden hose, spraying water. Try it!

AGAIN, MORE FROM MOM’S MEMORIES…

As seen in…

This is not a Cook Book! It’s Gloria Pitzer’s Food for Thought (Secret RecipesTM, St. Clair, MI; Oct. 1986, p. 34)

WHEN YOU HEAL THE HURT

IT HAS BEEN SAID that ‘when God closes a door, He opens a window’ – for those who have the wit to discover it. Among the ill, the handicapped, the disfigured… are an astonishing number of people who have found their ‘windows’. In quiet resurrections, they have risen out of their pain and despair and shattered hopes to new ambitions, new satisfactions and new happiness.

Though largely unsung, these men and women have in them the stuff of heroes! Their battles of necessity are fought alone… in endless hours and days and months. But, in these battles, they somehow develop a special kind of courage and, sooner or later, the breakthrough comes. Then, in spite of all the odds against them, they dare to say: ‘I may not have much candle left but, with what I have, I’ll shed a light.’

So, if you can’t be a lighthouse be a candle! Let your light shine so that those on whom it may fall, will be blessed; and, like a springboard, bounce right back to make you feel good about it…

This made me think – besides being a light, “BE A RAINBOW” to someone! Shine beauty on them, giving hope and a promise for betterment of whatever may need it.

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

IN CLOSING…

In honor of TODAY, being World Party Day, here’s Mom’s copycat recipe for “Prince Charles’ Skillet Strata”; as seen in… Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 135). [A revised reprint of Gloria Pitzer’s Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; May 1983, 3rd Edition)].

#WorldPartyDay

#GloriaPitzersCookbook

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

Having an incurable curiosity, it follows that I should find the study of nutrition and the importance certain foods have in our diet, a very interesting endeavor, of which I have never tried. THERE IS ALWAYS SOMETHING NEW TO LEARN, some new information, interesting discoveries to make cooking a positive pursuit. – Gloria Pitzer [Gloria Pitzer’s Mixed Blessings – Recipes & Remedies (Secret RecipesTM, St. Clair, MI; March 1984), p. 15)]

P.S. Food-for-thought until we meet again, next Monday…

#LearnSomethingNewEveryDay

April observes, among other things… Keep America Beautiful Month, Lawn and Garden Month, National Couple Appreciation Month, National Decorating Month, National Fresh Celery Month, National Garden Month, National Humor Month, National Soft Pretzel Month, National Soy Foods Month, National Poetry Month, National Pecan Month, National Volunteer Month, and National Scottish-American Heritage Month!

The first full week of April is… National Public Health Week! [April 2nd-8th (for 2023)]

[NOTE: Lent began on Ash Wednesday, Feb. 22nd (2023), and runs through Thursday, April 6th; with Easter Sunday, following on April 9th (2023).]

April 3rd-7th (2023) is also… National Wildlife Week! [The national DAY observance is Sep. 3rd (for 2023).]

Today is also… National Chocolate Mousse Day!

Tomorrow is… National Chicken Cordon Bleu Day, National Hug a Newsperson Day, National School Librarian Day, and National Vitamin C Day!

April 5th is… Gold Star Spouses Day, National Caramel Day, National Deep Dish Pizza Day, National Nebraska Day, National Raisin and Spice Bar Day, National Read a Road Map Day! Plus, as the first Wednesday in April (for 2023), it’s also… National Walking Day!

April 6th is… National Caramel Popcorn Day, New Beer’s Eve, and National Teflon Day! Plus, as the first Thursday in April (for 2023), it’s also… National Burrito Day!

Friday, April 7th is… National Beer Day, National Coffee Cake Day, National No Housework Day, and Good Friday (for 2023)!

Saturday, April 8th is… National All is Ours Day and National Zoo Lovers Day!

Sunday, April 9th is… National Cherish an Antique Day, National Chinese Almond Cookie Day, and Easter Sunday (for 2023)!

#TGIM

https://nationaldaycalendar.com/national-thank-god-its-monday-day-first-monday-in-january/

…14 down and 38 to go!

Mondays & Memories of My Mom – Turning Points

Happy Monday and happy April! I love Mondays, as they’re my 52 Chances each year, in which I get to share Memories of My Mom with all of you!

#TheRecipeDetective

Every day is a new day – a turning point, a gift, an opportunity! Each one has something to celebrate! Celebrating develops gratitude, which creates “turning points” for attitudes. Likewise, it generates a greater enjoyment of what we already have. As Ava Freeman wrote in one of her beautiful paintings (circa 1980s), ‘Every new day offers many gifts… Untie the ribbons!

Did you know that today is, among other things, National Hug a Newsperson Day? Mom worked as a newsperson and syndicated columnist for years before developing her recipe business. Every day was a turning-point-opportunity to Mom. I wish I could hug her! Her newspaper days were among the many turning points in her life that lead to her becoming The Recipe DetectiveTM.

Long before that, when Mom was 10, she saw the 1946 movie, Devotion (about the lives of the Bronte sisters), which created her own personal devotion to daily journaling. That was the first turning point for Mom, in becoming a writer. As a teenager and young adult, every story she wrote, for the various contests she entered and won, usually had something to do with food. Mom accredited these to being turning points in her journey as a writer.

Another major turning point came in the early 1970s, when Mom left her job (as a columnist at a local newspaper), to go home and start her own business with her groundbreaking concept of copycat cookery. That, in itself, was also a major turning point in the food industry!

All the media exposure Mom received from newspapers, magazines, radio, and TV talk shows, were more turning points in her growth and notoriety as The Recipe DetectiveTM. The most influential of all was probably The Phil Donahue Show, on which she appeared twice! Each time, the episodes were re-run around the world, with an over-whelming response!

FROM MOM’S MEMORIES…

As seen in…

Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, pp. 299-300). [A revised reprint of Gloria Pitzer’s Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; May 1983, 3rd Edition).]

THE PHIL DONAHUE SHOW

SURPRISE – A DREAM COME TRUE!

If you’ve ever seen 1 million letters, you know how we felt when we tried to handle the overwhelming response [from our July 7, 1981, appearance on The Phil Donahue Show, in Chicago]! It was exhausting!

Our home, which was both our office and our sanctuary, became like a factory, with people helping us to process the mail, eventually having to return thousands of the orders to the customers with our deepest regrets that we could not, in all fairness to them, delay their order.

The onslaught of mail had forced us to do this. We were all working from 7 AM until 1 or 2 AM the next morning just to open and read the mail. Our phone bill had been buried in some of that mail and in a month’s time, being something like 23 to 24 days behind in opening the mail, our phone was shut off for non-payment of our bill.

As soon as we realized what the mail was doing to us, we tried to get Donahue’s people to stop the continued scheduled showings of our appearance. But that show remained on their repeat schedule for almost a year, playing in the Panama Canal zone, Greenland, Iceland, Australia and on hundreds of small town stations.

Most of the letters requested a sheet of ‘free’ recipes that were included with the order blank for a self-addressed stamped envelope to us. The offer would have been good for us, if it had only been shown that one time – the day on which we appeared on the show – but for nearly a year afterward, the requests still came, as did the complaints and the threats to report us to postal authorities for not having sent those ‘free’ recipes, tore us apart emotionally and physically!

Some people did not include their self-addressed-stamped envelope. Some envelopes were addressed to themselves, such as Joe Smith, but in care of OUR address instead of THEIR address. It was a confusing mess! Some people wrote threatening letters that they hadn’t received their orders and were turning us over to the postmaster general as frauds!

I laid my head on my desk many a time, in tears of anguish and fatigue. The family was falling apart. We couldn’t print our books fast enough, to fill all the orders! Then the post office, in delivering the thousands of books that we DID mail out, lost some, destroyed some, and delayed and even mis-directed other orders.

I remembered what Dick Syatt, one of our radio friends, had told me about finally getting everything you ever wanted, when he said, ‘Hell is God, giving you what you thought you wanted.’ Sometimes we need to have something, lose it and get it back again before we can really appreciate what we have. I had that chance, and I am so glad for it. It was [a turning point] a time to learn and to grow.

Mom claimed that one important “turning point” in her recipe work was the influence she got from Col. Sanders, himself, during one of her radio show visits on a Dallas station. His suggestion of finding one supermarket product for his “secret herbs and spices” made her fried chicken recipe more like the one he originally developed.

Mom shared her famous imitations (as she developed more than one version) of his chicken, during each of her appearances on The Phil Donahue Show. She humorously insisted that (with either version) the Colonel would’ve been a General if he had used her recipes!

Other imitations she shared in her ‘Donahue’ appearances included her Recess Peanut Butter Cups, Gloreo Cookies, Hopeless Twinkles, Hopeless Filled Cupcakes, Quacker Jack, White Tassel Hamburgers, Big Match Sauce, Wednesday’s Chili, and Wednesday’s Frosty Drink. [See the “Recipes” tab for these.]

At one time or another, these were all on Mom’s “free sheet” – a dozen or so copycat recipes that she gave away in exchange for self-addressed-stamped-envelopes, including ordering information for her newsletters and the cookbooks she had in print.

Friday is the 29th anniversary of Mom’s SECOND appearance on The Phil Donahue Show (1993), which SMASHED national records for transcript requests – since Mom and Dad insisted that the show NOT give out any of their contact information; creating another turning point, not only for Secret RecipesTM, but also for Journal Graphics and The Phil Donahue Show!

MORE FROM MOM’S MEMORIES…

By Gloria Pitzer, January 1996 (unpublished)

THE PHIL DONAHUE SHOW, AGAIN!

ON APRIL 8, 1993, we accepted the invitation to appear for the SECOND time on ‘The Phil Donahue Show’, with one provision – they would promise not to give any information as to our whereabouts. It was a one-of-a-kind experience that is still talked about, remembered, and known for having broken all records in transcripts sold, as well as video tapes of ‘The Recipe Detective’, as provided by Journal Graphics in Denver, CO.

The reason this show could never again be equaled was because of the spontaneous, un-rehearsed, energetic give-and-take between the audience, Phil Donahue, and myself as we spent the hour ‘live’, preparing 10… of my ‘Secret Recipes’.

The show was so well received it was rerun in June of 1994. Perhaps the reason I’ve declined other TV show invitations, which included Letterman, is that I would rather people remember how well my last TV appearance went than to have them see a show that was not as well presented as Donahue’s.

Unique to the April 1993 show was the unity we all felt as… I worked with the staff, crew, producers, and every person in the backstage kitchen to put those… recipes together. Molly Fowler had shopped for all of the food and gave every dish we did a special touch, along with the efforts of Executive Producer, Pat McMilan, and Program Producer, Donna Wright… even Joe, who had met us when we were in Chicago [1981] for the FIRST appearance.

It was a beautiful reunion and the plaque that they received for their success with it, was later passed on to us, with deepest appreciation. We did the show for the honor of being a part of it rather than to drum up sales and that made it special. The prayers that reinforced the energy, cooperation, and harmony of the entire production blessed everyone involved.

Journal Graphics’ Vice-President called us two days after the telecast to tell us they had sold some 1,000 transcripts for the most popular show before ours, which was Ross Perot; but, in two days, our show had sold 50,000… transcripts and some 3,000 videos. It was up to half a million in a few months – the most ever sold of any show in the history of that company.

LAST THOUGHTS…

ALSO FROM MOM’S MEMORIES…

As seen in…

My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 41)

EVERY DAY IS A NEW DAY!

We always look for a turning point in our lives when things have not gone smoothly. I’m beginning to believe that every day is a turning point – that each experience contributes to our eventual goals and growth. I caution my newsletter readers, even today, not to think in terms of ‘forever’. Think of now and forever will take care of itself.

Most of us worry too much about what my mother calls ‘loaves and fishes’. ‘We worry too much’, Mom insists, and rightly so, ‘about having something to live ON – and too little about having something to live FOR!’

It is not so much where we have been or where we are going but where we are NOW that matters. I look back only to find comfort in those never-again moments during which our five children were growing up and our family enterprise was just getting started. I can only remember how Paul looked when I told him I had bought my own mimeograph machine and how I was using it. BOOM!

IN CLOSING…

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

Since it’s National Pecan Month, here’s Mom’s imitation of Butter Pecan Bark, like Sanders’; from her last book… Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 233). [A revised reprint of Gloria Pitzer’s Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; May 1983, 3rd Edition).]

#NationalPecanMonth

#GloriaPitzersCookbook

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

P.S. Food-for-thought until we meet again, next Monday…

#LearnSomethingNewEveryDay

April’s national observances include, among other things… National Records and Information Management Month, National Month of Hope, Keep America Beautiful Month, National Lawn and Garden Month, National Couple Appreciation Month, National Decorating Month, National Fresh Celery Month, National Garden Month, National Humor Month, National Soft Pretzel Month, National Soy Foods Month, National Poetry Month, National Volunteer Month, National Scottish-American Heritage Month, and National Stress Awareness Month!

Today is also… National Chicken Cordon Bleu Day, National School Librarian Day, and National Vitamin C Day!

Tomorrow is… Gold Star Spouses Day, National Caramel Day, National Deep Dish Pizza Day, National Nebraska Day, and National Raisin and Spice Bar Day!

April 6th is… National Twinkie Day, National Caramel Popcorn Day, and National Teflon Day! Plus, as the first Wednesday in April (for 2022), it’s also… National Walking Day!

#TwinkieDay

April 7th is… National Beer Day, National Coffee Cake Day and National No Housework Day! Mom would LOVE celebrating this! Plus, as the first Thursday in April (for 2022), it’s also… National Burrito Day!

April 8th is… National All is Ours Day!

April 9th is… National Chinese Almond Cookie Day!

April 10th is… National Cinnamon Crescent Day, National Encourage a Young Writer Day, and National Siblings Day! Plus, as the start of the second full week in April, it’s also… National Library Week!

#TGIM

https://nationaldaycalendar.com/national-thank-god-its-monday-day-first-monday-in-january/

…14 down and 38 to go!

Mondays & Memories of My Mom – Twinkie Day Eve

Happy April and happy Easter Monday! Additionally, I wish a very merry Twinkie Day Eve to all! Mondays are so incredibly special! I continually look forward to them, as they are my 52 Chances, each year, in which I get to share Memories of My Mom with all of you!

#TheRecipeDetective

#TwinkieDay 

Tomorrow, April 6th, is National Hostess Twinkie Day! That makes today Twinkie Day Eve – whoop, whoop! This is a perfect time for me to write about how my mom was the FIRST person (circa 1975) to develop a make-at-home version for imitating the cream-filled, golden-sponge-cake delight at home!

When I searched for “Twinkie recipe” on Google, I got back “about 657,000 results…” and Mom wasn’t even in the first two pages of results! So MANY copycats have copied the ORIGINAL copycat – and yet so FEW have actually given my mom the proper credit she deserves for being the inventor of imitating junk foods, fast foods, and other restaurant favorites at home. Mom was the trail-blazing pioneer, who carved out the “copycat cookery” niche in the food industry over 48 years ago!

However, I must note that when I searched for “Pitzer Twinkie recipe”, the first result listed (out of 22,500 results) was actually for Mom’s Hopeless Twinkles© recipe, which I had shared in a previous blog post, on this website, in 2019! [It can also be found in the “Recipes” tab and near the end of this blog post.]

Additionally, I’d also like to give a shout-out to PressReader.com, for printing a copy of one of Mom’s Twinkie imitations, with proper credit given to her! You can check it out at https://www.pressreader.com/usa/orlando-sentinel/20121128/282398396711181! In my search, I also found the following excerpt of interest… as seen at https://www.food.com/recipe/hostess-twinkie-sponge-cake-356820/reviews/846730.

Review [of homemade Hostess Twinkies] by Tinkerbell (4/10/2009) – NorthwestGal recommended this recipe to me & when I looked at it I was so surprised! I can’t say that I have made this exact recipe, but I can help shed some light on its origin & say that I have made it’s later version, also by Gloria. I saw Gloria Pitzer for the first time on the Phil Donahue show on April 8, 1993. I immediately called & ordered the original transcript of the show. (No TiVo back then! LOL) Gloria Pitzer, the original recipe detective, had been “cloning” recipes for 20 years but got her real jump start when she was working at a newspaper that decided to add a food page. The first letter she opened asked, “How do they make that special sauce at McDonald’s?” She went home & made & remade until she had a sauce that mimicked the Big Mac’s special sauce. After that she branched out into KFC, Wendy’s Frosty & Chili, Oreo cookies and Hostess Twinkies. But, after only 6 weeks doing the new food page for the paper she lost her job because one of her clone recipes (Share A Lease cheesecake) “stepped on the toes of a famous cheesecake company that was also a sponsor of the paper”. She made up new names for her copycat recipes, like Wednesday’s chili (I have that posted here Recipe #21936), Gloreo Cookies (love that recipe!), Big Bucket in the Sky Chicken, Big Match special sauce & Hopeless Twinkles. She first appeared on the Donahue show in July of 1981 and within 90 days the Donahue show received over one million letters about her episode. She appeared again 12 years later, in 1993, when I was lucky enough to be watching with my newborn son. After comparing this recipe with the one I’ve made from the 1993 transcript I see she did alter the recipe quite a bit. She made them on the 1981 episode and again with her new version in 1993. I’ve made the newest version from my transcript. I look forward to trying this one as well. 🙂 Thanks for posting it, Max!”

#LearnSomethingNewEveryDay

Did you know… on August 19th, 1919… William B. Ward registered the trademark name, Hostess, for his family’s company’s breads and cakes? Additionally, it was James Dewar, who invented the Twinkie® while working for the Ward family at the Continental Baking Company. Originally, when the baking company was founded in the early 1900s, it was called Ward Baking Company. Later, as the Continental Baking Company, it was purchased by Interstate Bakeries Corporation and renamed Hostess Brands.

For a more in-depth history of the Ward family, their baking company, Dewar’s Twinkies® and the drama that surrounded all of them, check out this fascinating article about it (as written by Bloomberg News), on FinancialPost.com, at https://business.financialpost.com/news/twinkie-history-spiced-with-murder-scandal-suggests-icon-will-survive! I’ve included, below, the short story that Mom wrote about Dewar decades ago.

FROM MOM’S MEMORIES…

As seen in…

Gloria Pitzer’s Cookbook – The Best of the Recipe Detective, (Balboa Press, Jan. 2018, p. 204)

[A revised reprint of Gloria Pitzer’s Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; May 1983, 3rd Edition)]

JAMES DEWAR

JAMES DEWAR STARTED OUT driving a horse-drawn wagon in Chicago and, by 1930, was manager of the Continental Baking Company’s Chicago establishment. He invented ‘The Twinkie’, a sponge-type cake with creamy vanilla-flavored filling [in the early 30s.] It has been called the ‘Grand-daddy’ of modern snack foods.

Today, the finger-sized cream-filled cake is as big a confectionery sensation as they were when Dewar first introduced his creation to American cuisine. The company that put out the Twinkie was originally called the Continental Baking Company and later became the Hostess company. At the time, he wanted to give the public something reasonably priced, for the Great Depression of the 30s brought grave times to this country.

Treats like the cream-filled Twinkies, would be a luxury to people who couldn’t afford otherwise. For decades, the appealing factor about the Twinkies national popularity has been that it is affordable! Dewar put 2 cakes in each package, selling them for $.05 a pair. For the price of a nickel, it was quite a bargain. Dewar remembered how the Continental Baking Company was selling small finger-sized shortcakes for strawberry season in the 1930s.

The pans they used to bake them in were not being used except for the spring promotion to produce the shortcakes. He, therefore, came up with the idea of preparing the same shortcake in those pans, but filling each cake with an injection of vanilla cream. The Twinkies became an immediate success!

The idea for the name, on the other hand, came while he was on a business trip to St. Louis and saw a billboard advertising ‘Twinkle Toes Shoes’, which was, then, a terrific sales pitch. The name ‘Twinkies’ was a spinoff of that shoe advertisement. From then on, the cakes took off.

When Dewar retired from Continental in 1968, he boasted often to the press that he ate scores of Twinkies every day. That’s not a bad endorsement for the critics who claim junk food will shorten your life span.

Do you remember the big run on Twinkies®, back in November of 2012? The Hostess Brands company had announced it was going out of business and utter chaos ensued as the American masses swarmed their local stores to buy all the yummy, cream-filled, sponge cakes (and other products of Hostess Brands) they could find!

Our Canadian neighbors still had Hostess Brands in their country and were laughing at the lengths Americans were going to get their hands on the suddenly-hard-to-find, coveted Twinkies®. Some Twinkies® were actually being auctioned on eBay for THOUSANDS of dollars – and people were paying it! A spokesperson for Hostess sarcastically asked the media where all of these Hostess Brands enthusiasts were before they had to file for bankruptcy.

I saw a great article about Twinkies® a few years ago that I saved in “My Favorites”. It was called “Beverly Hills Billionaire To Take Over Twinkies Maker, Hostess Brands” and written by James R. Koren (L. A. Times; July 5, 2016), explaining how the Hostess Brands company, under various names and ownerships, was saved from bankruptcy foreclosures more than once over the past century.

When the announcement was first made in 2012 that Hostess Brands was closing their business for good and Americans panicked at their sudden loss, I wasn’t worried about never having Twinkies® again… because my mom taught me how to make my own! In fact, as the Secret Recipes DetectiveTM, Mom taught everyone how to make their own at home!

MORE FROM MOM’S MEMORIES…

As seen in…

The Second Helping of Secret Recipes (National Homemakers Newsletter, Pearl Beach, MI; July 1977, p. 1-2)

DE-BUNKING THE JUNK!

What is the truth about junk food? The food experts have been referring to many snack foods and fast foods as ‘junk’ in an attempt to disqualify their value when compared to foods containing high amounts of protein and vitamins.

No one has confirmed a definition of the expression ‘junk food’, yet the public has been conditioned to accept any snack food, sweets, candies, confections, baked goods and many beverages as ‘junk food’ when, in reality, these are not without nutritional value.

All by itself, a raw carrot could hardly support the human system substantially; neither could a cup of yogurt. Yet, a candy bar or a small piece of cake or a hamburger on a bun is considered, by some of the food industry’s most prestigious experts, as having little or no food value in our daily diets.

The junk food paradox has caused school systems and other public institutions to ban the sale of any foods we would consider snack items, making it illegal, in fact, in the state of Michigan and some others, if such items were sold to children through vending machines on the premises.

This is infuriating to the good cooks and… food chemists among us, who know that JUNK FOOD is actually any food that is poorly prepared. ALL food has nutritional value. Some just seem to have more than others. But, in the final analysis, it is purely personal taste that will determine the popularity of one food over another.

‘There really are very few recipe secrets!’ – Gloria Pitzer

The ‘fast food’ industry has been the most successful of any phase in the business. Their success depending largely on the fact that their recipes are all closely guarded secrets! I say, ‘baloney!’ As a very believing public, we have been spoon-fed a good deal of shrewd publicity by some very skilled… advertising people, who count on our susceptibility to commercial advertising campaigns to buy their products.

Whether we’re buying a hamburger in one of McDonald’s restaurants… or a Twinkie off of the grocer’s shelf, we still believe that these products can’t be equaled by any other company in the industry, nor by the average cook in a standard, home kitchen… AND this is wrong!

‘You’ll be amazed at the number of recipes you can duplicate in your own kitchen – and those you can, at least, come close to imitating – with far more success than the advertising people give us credit!’ – Gloria Pitzer

LAST THOUGHTS

#WHBY

If you missed my visit last week on WHBY’s Good Neighbor” show, with Kathy Keene, when we discussed the 2012 run on Hostess Twinkies and Mom’s recipe for imitating them at home (same as the 1983 version shown further below). I also shared Mom’s Famous Nameless Chocolate Chip Cookies recipe and her 3-ingredient ham-basting sauce from her 1983 self-published cookbook, The Joy Of NOT Cooking – Any More Than You Have To!

[NOTE: You can listen to the podcast recording here… https://www.spreaker.com/user/woodwardradio/the-good-neighbor-show-032921]

https://www.whby.com/goodneighbor/

Additionally, Kathy has released an announcement of her retirement from WHBY. Sadly, I’ll only be visiting with her two more times. We’re currently scheduled for April 26th and May 24th. You can listen to Kathy’s official notice, on YouTube.com, at… https://www.youtube.com/watch?v=WqC8LstRm8U&t=9s

In honor of National Hostess Twinkie Day, here is Mom’s ORIGINAL copycat recipe from 1975 and an encore of her 1983 revision, for imitating the famous, cream-filled, sponge cake; as seen in her self-published cookbook, The Secret Restaurant Recipes Book (Nat’l Homemakers Newsletter, Pearl Bch., MI; Jan. 1977, Revised Ed., p. 34) and her 1983 “Free Recipes” sheet, respectively. The latter recipe is also in Mom’s last book, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 205).

#GloriaPitzersCookbook

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

P.S. Food-for-thought until we meet again, next Monday…

#LearnSomethingNewEveryDay

APRIL IS, among other things… National Month of Hope, Keep America Beautiful Month, Lawn and Garden Month, National Autism Awareness Month, National Couple Appreciation Month, National Decorating Month, National Fresh Celery Month, National Garden Month, National Humor Month, National Soft Pretzel Month, National Soy Foods Month, National Straw Hat Month, National Poetry Month, National Pecan Month, National Volunteer Month, Scottish-American Heritage Month, and Stress Awareness Month!

Additionally, yesterday was the start of National Public Health Week! Some other celebrations for this week include the following:

Today is also… First Contact Day, Gold Star Spouses Day, National Caramel Day, National Deep Dish Pizza Day, National Flash Drive Day, National Go For Broke Day, National Nebraska Day, National Read a Road Map Day, and National Raisin and Spice Bar Day! In honor of that last one, in particular, here’s a copy of Mom’s recipe for imitating Spanish Bar Cake like the old A&P’s popular Ann Page brand. I also shared this recipe in June 2020, on WHBY’s Good Neighbor” show, with Kathy Keene!

#RaisinAndSpiceBarDay

PLUS, today through the 9th is also celebrating National Wildlife Week and National Library Week [both of which change annually]!

Tuesday is… National Caramel Popcorn Day, New Beer’s Eve, National Sorry Charlie Day, National Student-Athlete Day, National Tartan Day, National Teflon Day, and National Library Workers Day [the Tuesday of National Library Week, which changes annually]!

Wednesday is… National Beer Day, National Coffee Cake Day, National Girl Me Too Day, National No Housework Day, and National Bookmobile Day [the Wednesday of National Library Week], and National Walking Day [the first Wednesday in April]!

Thursday is… National All is Ours Day and National Zoo Lovers Day!

Friday is… National Cherish an Antique Day, National Chinese Almond Cookie Day, National Winston Churchill Day, and National Day of Silence [Changes Annually – April 9, 2021]!

Saturday is… National Cinnamon Crescent Day, Encourage a Young Writer Day, National Farm Animals Day, and National Siblings Day!

Sunday is… National Cheese Fondue Day, National Pet Day, and National Submarine Day!

#TGIM

https://nationaldaycalendar.com/national-thank-god-its-monday-day-first-monday-in-january/

…14 down, 38 chances to go!

Mondays & Memories of My Mom – Americanized Irish

Happy Monday and happy Irish-American Heritage Month to EVERYONE! After all, don’t we all feel a bit of the blarney blood running through our veins this time of year! But I especially look forward to Mondays because they are my 52 Chances each year, in which I get to share Memories of My Mom with all of you!

#TheRecipeDetective

#IrishAmericanHeritage

#StPatricksDay

#NationalCornedBeefAndCabbageDay

We are half-way through March and the official start of spring is just days away, now. Additionally, one of the month-long observances happening in March is the commemoration of Irish-American Heritage Month. In relation, Wednesday is celebrating St. Patrick’s Day and National Corned Beef and Cabbage Day!

#LearnSomethingNewEveryDay

Did you know that corned beef and cabbage really isn’t the traditional feast in Ireland for the observance of the St. Patrick’s Day holiday? Irish (Lamb/Mutton) Stew and Soda Bread is likely to be what’s for dinner in most of the homes observing St. Patrick’s Day on “The Emerald Isle” (nicknamed as such for the country’s legendary rolling, green hills and lush landscapes).

BACON and Cabbage, however, is a very popular dish in Ireland. But it’s not what Americans consider bacon. Irish bacon is a cut of pork also known as “back bacon”, which is very similar to Canadian bacon but with more fat in the cut. Like everything else that comes our way, the dish was Americanized into CORNED BEEF and Cabbage.

The Irish, who immigrated here hundreds of years ago, learned to adjust their traditional dish, with “Irish bacon”, to the cheaper cut of corned beef as it was much more accessible and affordable than “back bacon”. Thus, a new Irish-American tradition was born.

By the way, Mom often wrote about being versatile in cooking throughout many of her newsletters and cookbooks. She frequently gave a variety of options in a lot of her recipes, depending on tastes or availability of ingredients. When Mom changed up a dish, she called it “Pitzerizing” the recipe.

Did you also know that St. Patrick’s Day (aka: “Feast Day”) is not celebrated in Ireland the same as it is here, in America? In Ireland, it is more of a religious observation that started about four centuries ago – in the 1600s – to observe the life and death of St. Patrick; who was a captured “Brit”, enslaved to the Irish Protestants. He had escaped to France, but later returned to Ireland, on a mission to convert the pagans to Christianity.

The “battle” of Christians vs. Protestants has split Ireland for centuries. In fact, on the Irish flag, the white stripe between the green and orange stripes is supposed to symbolize the peace between the Roman Catholic majority (represented in the green) and the Protestant minority (represented in the orange).

The celebrations for this holiday, which we’ve come to enjoy even if we aren’t Irish, were originally started here by the Protestant immigrants from Northern Ireland. Ironically, it’s considered taboo to wear orange in celebration of St. Patrick’s Day.

Great information on how St. Patrick and the holiday in his honor is viewed by both the Christian and Protestant communities, on the “divided” island of Ireland, can be found in a great article by Marie McKeown, called “Can Orange Mix With Green?” (April 4, 2017) at Owlcation.com.

The St. Patrick’s Day celebration that started in the U.S. in the 1700s, was a way for the oppressed immigrants, who were living here, to show pride in (and teach others about) their culture. Here, the holiday has evolved into more of a pagan celebration of the Americanized Irish “culture”; as opposed to Ireland’s somber, religious observation of a “saint”.

However, we celebrate with Celtic-infused parades, music, dancing, and food. Somewhere along the way, Americans also added drinking green beer to the other Irish-American traditions for the holiday; which isn’t done in Ireland. In fact, bars (and most businesses) are closed in Ireland for the sacred observance.

The first St Patrick’s Day parade ever recorded was in Boston on March 18th, 1737. The Americanization of the holiday has created many symbolisms for St. Patrick’s Day, including a LOT of green, a bit o’ blarney, Celtic knots, four-leaf clovers, leprechauns, pots of gold at the ends of rainbows and the-LUCK-of-the-Irish!

The old Irish legend about kissing the Blarney Stone (which is located at Blarney Castle), claims that’s how one gets the “Gift of the Gab” (eloquence or skillful flattery, for persuasion). “Blarney” actually means skillful flattery, as well as nonsense and cajolery.

The catchphrase about having “the luck of the Irish” originated in the “old west”, in the late 1800s, when a large number of the most successful miners of the “Gold Rush” era happened to be of Irish decent.

According to Irish folklore, leprechauns were cantankerous little charlatans. Supposedly they lived alone and passed the time, when they weren’t performing shenanigans, by mending the shoes of the Irish fairies. Traditional leprechauns were Americanized, as well, into good-natured, pranking imps, who soon became symbols of both, St. Patrick’s Day and Ireland, in general.

I don’t know if our family has any Irish ancestry or not, but I do know that several members of my family have been known to be relatively “lucky” and some are even quite talented in the “art” of blarney, as well. I don’t think I have either trait but I’m sure Mom had more than a bit of both!

FROM MOM’S MEMORIES…

As seen in…

No Laughing Matter (circa 1970s)

JUST A HOUSEWIFE AND A PRO!

As a ‘suburban housewife’, I fail to see how anyone could classify my routine as ‘dull’! For one thing, everyone knows that the mother of an active family has no routine! We’re lucky if we can get our slippers on the right feet first thing in the morning.

In fact, we’re lucky if we can even find those slippers, having to, first, plow through an undergrowth of Tinker Toys and Lincoln Logs on the way to the kitchen, where we must witness testy debates over who gets the [prize] in the box of [cereal] and why a 40-year-old man refuses to take the Donald Duck Thermos in his lunch…

What’s wrong with a quest for a roll of Scotch tape that’s your very own or having the phone ring and the call is for you instead of your teenager? [Margaret Mead’s] working definition [of a ‘first-class’ woman, not being a housewife or homemaker,] is a ‘trained, competent, professional woman’.

Now, I’d be the last one to contradict an expert, but in defense of women who become wives and mothers… we have had training (although much of it’s on the job), are extremely competent and are professional [according to Webster’s dictionary] in that we have ‘a vocation requiring knowledge of some department of learning or skill’…

If you don’t think it takes learning or skill to varnish a complex-of-disorder with enough love and efficiency that husbands and children grow up with security and comfort, drop around my kitchen some Sunday night…

No matter what they tell us [working-outside-the-home homemakers] about turning our kids over to a day care center, there’s nothing like coming home from school to know that Mom’s in the kitchen, whipping up a pitcher of Tang and a plate of [Hopeless Twinkles©].

#twinkieday

[By the way, April 6th will be National Hostess Twinkie Day!]

See Mom’s imitation of these, which she called “Hopeless Twinkles©”, at:

https://therecipedetective.com/2019/06/24/hopeless-twinkles-an-imitation-of-hostess-twinkies/

Illustration by Gloria Pitzer

MORE FROM MOM’S MEMORIES…

As seen in…

My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 119)

MAKING FRIENDS

LUCK, as the critics said, really had nothing to do with our success, unless the definition of LUCK is when preparation and experience meet opportunity. That is, indeed, a blessing worth counting twice, also. However, I have learned from my very wise mother, whose advice was always inspiring and encouraging, that rather than count my BLESSINGS, I should carefully count my OPPORTUNITIES!

In my kitchen, where all of these famous recipes are developed and tested and prepared for publishing, I have one significant problem. The ‘Good Hands People’ are about to declare my kitchen an accident going someplace to happen! My sense of organization is not what Heloise would enthusiastically endorse. So, even when my cup runneth over and over and over, I can’t always find my mop!

It is with appreciation that, in spite of my lack of organization, Mary Ellen Pinkham, the famous household hints author, took an interest in our recipes just recently. I really should get together with Mary Ellen and learn exactly how to become better organized but, somehow, time keeps getting away from me.

I am either in the kitchen, cooking up something for the next book [or] the next issue of the newsletter; or I’m writing about what I’ve been cooking – with time in between to do two, sometimes three, radio shows a day, on a regular basis, running anywhere from 15 minutes to two hours. No two shows are ever alike – with the exception of the [wonderful] hospitality and warm response from the listeners.

I have had very few unhappy experiences on the air… Some of the highlights of these radio broadcasts will probably remind you of the first time you heard of me, through one of these shows, for this is where most of our family of readers have come and they continue to listen with as much enthusiasm and as many challenges [for me to decipher] today as they did the day I spoke to my first radio audience and became affectionately dubbed by them ‘The Recipe Detective’. I thank them!

IN CLOSING…

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

In honor of St. Patrick’s Day, here is Mom’s secret recipe for Irish Soda Bread…

ADDITIONALLY, here are TWO re-shares of Mom’s secret recipes for Corned Brief and The Reuben According To Julia Lega; as seen in… Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, pp. 184 & 187)

#GloriaPitzersCookbook

https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253

P.S. Food-for-thought until we meet again, next Monday…

#LearnSomethingNewEveryDay

Don’t forget – the whole month of March is still celebrating, among other things: National Women’s History Month, National Caffeine Awareness Month, National Celery Month, National Craft Month, National Flour Month, and National Sauce Month!

Some other celebrations for the week include:

Today, March 15, is… American Legion Birthday, National Everything You Think is Wrong Day, National Kansas Day, National Pears Helene Day, National Shoe the World Day, and National Napping Day [the day after Daylight Savings Time Day]!

Tuesday, March 16, is… National Artichoke Hearts Day, Everything You Do Is Right Day, and National Freedom of Information Day!

Thursday, March 18, is… National Awkward Moments Day, National Lacy Oatmeal Cookie Day, and National Sloppy Joe Day!

Friday, March 19, is… National Certified Nurses Day, National Chocolate Caramel Day, National Let’s Laugh Day, and National Poultry Day!

Saturday, March 20, is… World Flour Day, National Proposal Day, National Ravioli Day, National Corn Dog Day [which is the 1st Saturday of the NBA’s March Madness], National Quilting Day [which is always the 3rd Saturday in March], and Spring Begins! [NOTE: the Spring Equinox changes annually – 2021’s is March 20th.]

Sunday, March 21, is… National California Strawberry Day, National Common Courtesy Day, National Countdown Day, National Fragrance Day, National French Bread Day, and National Single Parent Day! It’s also the start of the week-long celebration for National Agriculture Week!

https://www.whby.com/goodneighbor/

[Our next visit is scheduled in TWO WEEKS – Monday, March 29th!]

#TGIM

https://nationaldaycalendar.com/national-thank-god-its-monday-day-first-monday-in-january/

…11 down and another 41 to go!