Greetings! Welcome to my blog home, Mondays & Memories of My Mom! My name is Laura Emerich and these blogs are dedicated to the memory of my mom, Gloria Pitzer, because she left behind such an incredible legacy when she went to be an angel last year.
Most knew her as the ORIGINAL Recipe DetectiveTM, investigator AND imitator of the food industry’s “secrets” behind the well-known products and dishes from famous companies and franchise chains like Olive Garden, Olga’s, Applebee’s, TGIF, Ruby Tuesday, Bob Evans, Big Boy Restaurants, Chi-Chi’s, Cracker Barrel, KFC, Wendy’s, White Castle, McDonald’s, Burger King, Taco Bell, Sanders, Famous Amos, Mrs. Field’s, Kraft, Heinz, Nabisco, Keebler, Sara Lee… and the list goes on!
I’ve been writing these blogs on a weekly basis since last September, to channel the many wonderful memories I have of my mom and, also, to share her astonishing legacy – her special story – with a new, digital generation. Like Mom, I’ve always loved to write. One of my youngest memories are of Mom & I, when she was first teaching me how to write my name. I was going on 4 years old and about to start Kindergarten that fall. Mom sparked my love for writing, which she stoked in me throughout my life.
Mom left her mark on many from her over 60-year writing career, to her famous Secret RecipesTM profession to her personal loves of faith, family and life; all of which she always found a way to intermix in her creations, like the ingredients of a great recipe.
My mom’s first and last love (besides my dad) was with writing. She had always loved to write short stories and poetry since she was a young girl, as did I. She told me many stories of how she dreamed of writing “the great American novel” when she was a teenager. But, Mom’s childhood dream never came to fruition, as events in life took her in a slightly different direction with writing.
As a teenager and young adult in the 1950s and 1960s, she entered and won multiple contests, on radio shows and in magazines, usually winning cash or some sort of prize for her essays. However, every winning achievement that Mom had in authoring, usually included food in some manner.
Mom was creatively gifted, not just as a writer, but also as a publisher, advertiser/marketer, artist, crafter, homemaker, cook… and the list just goes on. Combined with a clever and satirical wit, all these ingredients uniquely formed Mom’s own special recipe for success – like a “super-power”! (FYI – yesterday was National Super Hero Day!)
Similar to stand-up comedians, Mom found her ‘family life’ to be the best source on which to base her cleverly witted cartoon panels and stories. In the course of her syndicated writing of “food-for-thought-and-table” columns, Mom found a unique niche that her readers wanted – even if the newspapers’ editors and their food industry advertisers didn’t.
Mom called it “eating out at home”! She set out to discover how to imitate the popular fast food & fine dining dishes in her own kitchen; as well as, some shelf-stable grocery items too. If it saved her household money, my mom wanted to share it with the world to help others save money also. Mom was a trail-blazer and pioneer for copycat cuisine, as no one else was doing this – imitating the fast food and junk food dishes/products that people craved, but critics constantly warned us were unhealthy!
From 1973 through 2004, Mom wrote and self-published hundreds of newsletters and at least 40 books filled with not only thousands of these “secret” recipe imitations that she personally developed and tested, but also with her humorous stories and anecdotes, helpful kitchen and household tips, as well as some background or history about many of the companies and products being imitated.
Mom put so much love and passion into the recipes she developed and wrote, testing them over and over again (which was a labor of love all its own) until she felt they were good enough to share. In addition, Mom found that by promoting the making of these “taboo” foods at home, it gave the cook control over the ingredients that went into the recipes; thereby, debunking the “junk” to which the critics referred!
Her food-for-thought editorials were always written from her heart, with a devotion and hunger for helping and informing her readers, as well as entertaining them. Mom designed each of her books and newsletters, to be as much a coffee-table or bedside-table read as it was a recipe collection for the kitchen. No other such products on the market, at that time, could do that and Mom’s compositions took the monotony out of meal time!
Additionally, more of Mom’s memories about writing are in the following excerpts from of her own story, as seen in her last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective, (Balboa Press; January 2018, pp. 292-297). This book was actually a re-write by me of Mom’s favorite and most famous, self-published cookbook, Gloria Pitzer’s Better Cookery Cookbook (Secret Recipes, St. Clair, MI; May 1983, 3rd Printing):
I enjoy working with these recipe secrets, but most of all, I enjoy writing about them. I’ve been writing all my life… Going way-back to when I was in grade school. I was always writing a book, or a poem or a short story. It was a way of life from my earliest memories – a way over which I seem to have no personal control! I had to write… Preferably about what I knew best at the time. Little did I know that what I would come to know best would be cooking!
… I met my husband, Paul… We started dating and one year later we were married. That was 1956. Bill was born over a year later and, then, Mike came 20 months after that, and Debbie came along 20 months after that. I lost 3 babies in the next 3 years, but Laura was born in 1964 and Cheryl came 20 months after that.
That reminds me of one summer in my teen years, as our family was traveling on vacation to Cedar Point in Sandusky, OH – during the long, 3-hour drive, Mom sat in the back of the van with me and helped me work on a poem that I was inspired to write about her and our family. Another cherished memory! I’ll include the poem at the end of this blog. But, for now, here is the continuation of Mom’s memories about writing…
During those years…I kept up with my writing, always working for one of the suburban papers and constantly free-lancing to magazines. When Redbook sent me $500 for my ‘Young Mother’s Story’ submission in February 1963, called ‘We’ll Never Live with In-Laws Again’, I put part of the money into a typewriter, as I had always had to borrow one before that. I wanted a typewriter more than Reagan wanted to be president!
I put a lot of miles on that $39.95 machine – I designed a column for weekly newspapers and mailed out samples to over 300 newspapers. Within a year, I had acquired 60 regular papers for my ‘No Laughing Matter’ column and another column I called ‘Minding the Hearth’. Columbia Features in New York offered me a contract, and, for a year, I allowed them to syndicate the column in competition with a new humorist, Erma Bombeck! (Right church, wrong pew for me!)
When Columbia Features and I parted company…within 6 months I had regained all my original papers and was syndicating the column from our dining room table…I rode a bike to and from the Pearl Beach post office every day, where I mailed out my columns and looked for responses to ads I had placed… for [my] recipes on 4×6” cards that enabled you to imitate famous dishes at home.
At the suggestion… that I should put all my column’s recipes into a book, I wrote my 1st edition called ‘The Better Cooker’s Cookbook’ . In less than a month, I had sold 1000 copies. I wasn’t satisfied with the book, so I didn’t reprint it – but, decided that it might work out better if I could do those recipes monthly…I put together my 1st issue of what came to be my ‘Secret Recipe Report’, a newsletter that… brought me in contact with the many so-called secrets of the commercial food and restaurant industry.
It was a perfect storm – from the unique subject matter of her books and newsletters to the media exposure of them through radio, newspapers, magazines and TV – which, all together, brought about Mom’s fame as the Recipe DetectiveTM.
I’m currently working on a time line of her appearances and interviews to add to this website’s tabs, gathering most of the information through her books, newsletters and other works as best as I can. However, I haven’t decided on a title for the new tab yet. I’m also still working on updating the “Recipes” tab with more of Mom’s creations. Before closing, here is the poem I mentioned above:
Shortly after starting these blogs, I decided to include one of Mom’s recipes with each one. For the 35-plus years that Mom “worked her business”, she offered (in exchange for a SASE) a sheet of free recipes, along with information on how to order her currently available (at that time) self-published cookbooks; as well as how to subscribe to her newsletter.
I’ve recently exhausted all the recipes from the information sheets of which I have copies. However, this website, originally developed by my brother, Michael Pitzer (for internet exposure to our parents and their Secret RecipesTM business), used to offer other “free” recipes that Mom authorized; some of which weren’t on those information sheets.
Since my brother transferred the website to me, with which to carry on Mom’s legacy through these blogs, I’ve been working on updating the “Recipes” tab to include all the free recipes that were on the site to begin with (as they didn’t transfer to the new host), as well as the ones on Mom’s information sheets. It’s taking some time because I only have a printed list of the original 34 recipe titles that were offered on the website. As times change, so do some companies’ recipes; thus, Mom has had a few different versions of some of her recipes. I’ve found almost half of the original list so far. Stay tuned for more updates!
The following recipe may not be the same one that used to show for free on this website before last September, but this is the recipe I found for the same or similar title – as always, asking only for proper credit if you care to share it:
Olive Garden-Style Alfredo Fettucine
By Gloria Pitzer, from My Personal Favorites (Secret RecipesTM, Marysville, MI; Nov. 2000, p. 19)
8-oz cream cheese, in bits
¾ c grated Parmesan
8 TB butter
½ c milk
1-lb box fettucine, prepared as box instructs
Put first 4 ingredients in a saucepan on medium heat, stirring until smooth and piping hot – but, don’t let it boil or it might scorch! Spoon sauce mixture over 4 portions of prepared fettucine. Serves 4 sensibly or 2 foolishly!
For all of you shrimp-loving foodies out there, this happens to be National Shrimp Scampi Day! Shrimp Scampi was one of Mom’s many favorite dishes at Olive Garden. It goes awesome with her imitation of their Alfredo Fettucine, as given above! The National Day Calendar website has a link to a great shrimp scampi recipe by Elise Bauer on “Simply Recipes”. Enjoy making this wonderful dish, along with the pasta, for dinner to celebrate the day and use #NationalShrimpScampiDay to post about it on social media.
This week also brings an end to National Gardening Month. So, as we come from celebrating Earth Day and Arbor Day last week, now it’s Stewardship Week – one of the world’s largest conservation-related observances… this year’s theme is “Life In the Soil: Dig Deeper.” Since conservation is the preservation of resources, it sounds like a great segue from April into May! So is this old proverb…“April showers bring May flowers” – people have quoted this for centuries; but, as we approach May, I find it ironic that the first week is also National Wildflower Week! Additionally, Wednesday, the 1st, is “May Day”, as well as “Bird Day”!