Mondays & Memories of My Mom – Small Screen Significance

Happy Monday to all and #TGIM! I always look forward to Mondays because they are my #52Chances a year, in which I can share Memories of My Mom with all of you!


Saturday, Nov. 21st, was the celebration of World Television Day! Did you know that people have been watching television for almost a century?! Since the Covid-19 pandemic hit, most people have been sort of forced into seclusion and television has become a whole new kind of lifeline for them!

Many people use television for more than just entertainment, especially these days. Watching television is a popular way to get your local and world news, as well as unwinding from a long workday or temporarily escaping a stressful life! People of ALL ages also use television as a learning tool, from pre-school age through adulthood.

Today, I want to share with you some more memories of Mom’s experiences regarding television! The following is sort of a timeline of television appearances Mom had as the Recipe DetectiveTM, which I’ve gathered from excerpts of Mom’s writings.

Nov. 14, 1974 – Mom’s very first television appearance was on “AM Detroit”, with host, Dennis Wholley; at WXYZ-TV, Channel 7 in Detroit, MI.

Illustration by Gloria Pitzer


As seen in…

My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, pp. 38-39)


All I was doing was breaking even when Dennis Wholley, at channel 7 in Detroit, received a copy of my September newsletter of that first year of publishing. He called, though, and asked me in the family to appear on one of his broadcasts of ‘A.M. Detroit’, which we did – and which also opened up a brand-new door to opportunities I did not dream of encountering so quickly.

Of course, then, I did have to tell Paul all about the newsletter, what I had been doing and why I could not confide in him, knowing how skeptical he would have been about it. He practically agreed with me that, yes, he would’ve doubted that it would have had a future for us. Today, however, he’s willing to see it quite differently.

December 31, 1974 – On New Year’s Eve day, just across the river from Detroit, Mom appeared with Bob Hines on his television show on CKLW-TV, Channel 9 in Windsor, Ontario (Canada).

When I sent Dennis Wholley a copy of the newsletter, I also sent a copy to Bob Hynes, who then was host for the afternoon movie with CKLW-TV, channel 9, across the river [from Detroit] in Windsor, Ontario. There was no response immediately from CKLW, but the day after I appeared on Dennis Wholley’s program, Bob Hynes called and asked if we could visit his show on New Year’s Eve day [December 31] (1974) and bring the entire family too.

The movie that day, I remember, was ‘Tammy and the Bachelor’ with Debbie Reynolds. His guests for the intermission was Lynn Redgrave, who was there to plug her new movie, ‘The Happy Hooker’. When I introduced myself to Miss Redgrave in the studio that day, I said, ‘It’s a pleasure to meet you, Miss Redgrave. I understand you are the happy hooker. I’m the happy cooker!’

…It was a thrilling experience. Then several weeks later, with the appearance on Bob Hynes show… The appearances on both of these shows brought us so many subscriptions to the newsletter and as the response increased, so did the amount of time that Paul gave me to processing the orders. He could see that I could not do it alone. Every evening, every weekend and even his two-week vacation from his job at the sign company, were given to working on the recipe orders with me.

Dec. 24, 1976 – Christmas Eve, the following year, Mom agreed to an at-home interview with Jack McCarthy of WXYZ-TV, Channel 7 (Detroit, MI).

‘Jack McCarthy’s TV interview with us on Christmas Eve [1976], however, for channel 7 in Detroit, was one of the highlights of our experiences.’ – Gloria Pitzer, My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 68)


As seen in…

Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, pp. 298-299)


It was 1977, and we were considering a move from Pearl Beach [MI] to St. Clair [MI], since our 80-year-old house was already packed, wall-to-wall and floor-to-ceiling, with recipe books and newsletter inventory. Just about the time we planned our move, the Phil Donahue Show called and invited us to… appear on their program…

I had to decline. We already had more work than we could handle, and I had found that television appearances were merely food demonstrations that I did not enjoy experiencing. I enjoyed my radio work more, and the number of stations on which I had become a regular participant had grown to include over 100, across the country and in Canada.

Pitzer’s St. Clair House, 1978

We were settling down in our new house, in St. Clair, with our office in the basement. [However,] we outgrew that arrangement in a short time and rented a larger office uptown. But the books became more successful than we anticipated, and the newsletter circulation was growing to over 10,000. Soon, I found that we had to put the [office] back into our home.

I couldn’t depend on being in a writing mood between our regular ‘office’… hours of 8 AM to 5 PM. Some of the radio shows that I took part in were on-the-air at midnight, especially my favorite visits with KMOX in St. Louis and WGY in Schenectady.

With my files and reference materials at the office and me, at home, on the telephone with the radio shows, the arrangement was not satisfactory. So, Paul and our 2 sons remodeled our two-car garage, [which was] attached to the kitchen, and we moved the operation back there; where, for the next 4 years, the business ran quite smoothly.

We were receiving about 1,000 letters a day from the radio shows that I took part in and the newspaper stories that I was more-or-less an acting consultant on subjects related to ‘fast food’. In the spring of 1981, our old friend, Carol Haddix, ran a story about our new book of ‘Homemade Groceries’ in the Chicago Tribune, where she had just been assigned the food department.

Winter, 1980-1981 – Mom did another at-home interview – this time, with PM Magazine’s Detroit area TV crew. Mom also appeared on WDIV-TV’s “Noon News” show, on Channel 4 in Detroit, MI

First 5 books of the Secret Recipes Collection

July 7, 1981 – Mom’s first appearance on a nationally syndicated show was on “The Phil Donahue Show”. Mom thought it would also be her last (see also: 1993 – below).


The Donahue Show people called once more and requested our appearance. We had just done a PM Magazine show with Detroit and had declined an invitation to appear in New York on Good Morning America, as well as declining an opportunity to have People Magazine interview us…

I still wonder why in the world I said I would do the Donahue show! On July 6 [1981], Paul and I flew to Chicago, staying at the Hyatt O’Hare, and did the Donahue show, live – for an entire hour – on July 7th, flying back that same afternoon. The next day, 15,000 letters waited for us at the St. Clair post office.

And every day, for 4 months, we picked up THOUSANDS of letters – having received, by Christmas, well over 1 million letters, requesting information on how to acquire our books, which were still available only by mail from our address. We were bogged down with an unexpected response. It was an experience of mixed blessings!


If you’ve ever seen one million letters, you know how we felt when we tried to handle the overwhelming response! It was exhausting! Our home, which was both our office and our sanctuary, became like a factory, with people helping us to process the mail; eventually having to return thousands of orders to customers with our deepest regrets that we could not, in all fairness to them, delay their order. The onslaught of mail had forced us to do this.

We were all working from 7 AM until 1 or 2 AM, the next morning, just to open and read the mail. Our phone bill had been buried in some of that mail and in a month’s time, being something like 23 to 24 days behind in opening the mail, our phone was shut off for non-payment of our bill.

As soon as we realized what the mail was doing to us, we tried to get Donahue’s people to stop the continued scheduled showings of our appearance. But that show remained on their repeat schedule for almost a year, playing in the Panama Canal zone, Greenland, Iceland, Australia and on hundreds of small-town stations.

Most of the letters requested a sheet of ‘free’ recipes that were included with the order blank [in exchange] for a self-addressed stamped envelope… The offer would have been good for us, if it had only been shown that one time – the day on which we appeared on the show – but for nearly a year afterward, the requests still came, as did the complaints and the threats to report us to postal authorities for not having sent those ‘free’ recipes, tore us apart emotionally and physically!

Some people did not include their self-addressed-stamped envelope. Some envelopes were addressed to themselves, such as Joe Smith, but in care of OUR address instead of THEIR address. It was a confusing mess! Some people wrote threatening letters that they hadn’t received their orders and were turning us over to the postmaster general as frauds!

I laid my head on my desk many a time, in tears of anguish and fatigue. The family was falling apart. We couldn’t print our books fast enough, to fill all the orders! Then the post office, in delivering the thousands of books that we DID mail out, lost some, destroyed some, and delayed and even miss-directed other orders.

For most of the year, following that 1981 appearance, our family faced the most chaotic time in the 40-year history of Dad and Mom’s family-operated, dining room table, cottage-style operation. We were definitely not set up for that massive response! Secret RecipesTM was really just a FAMILY AFFAIR!

Other than a full-time Administrative Assistant, who was also a family friend, it was just my parents that took care of the day-to-day operations of their publishing and mail-order business. Every now and then, they’d need me and my siblings for a little extra help. That is, until the summer of 1981! Then my parents needed to bring in a lot of extra help! Even some of my high school friends were asked to temporarily help out with the extra mail that was coming in, as well as going out.

We sent out hundreds of thousands of Mom’s “free recipes and product-ordering information” sheets, in exchange for the self-addressed stamped envelopes that people sent in, per the offer that aired on that Donahue episode. We were also sending out thousands of more newsletter issues than before, because of the extra subscription orders that came back from those “free sheet” mailings.

However, as hectic as it was, in the end, it opened a lot of doors for “The Recipe DetectiveTM” that might never have otherwise happened. It brought Mom’s unique style of “copycat cookery” to the attention of MILLIONS of eyes around the world, as that 1981 episode re-ran for about six months or so after its original air-date, on July 7th!

Feb. 1988 – This was Mom’s first appearance on ABC’s “Home” show (Los Angeles, CA) with host, Rob Weller. It was set up by Mom’s long-time friend, Carol Duvall. The show surprised Mom with meeting Wally Amos in person!

May 1990 – Mom did another at-home-interview – this time with CNN News on Memorial Day, plus they came back the next day to tape even more.

Oct. 1990 – This was Mom’s first appearance on the Kelly & Company show with, hosts, John Kelly and Marilyn Turner of WXYZ-TV, Channel 7 (Detroit, MI).

Mar. 19, 1991 – This was Mom’s second appearance on ABC’s Home show (Los Angeles, CA), with Carol Duvall. For Mom, it did not seem to go as well as the first appearance.

May 8, 1991 – This was Mom’s second appearance on the Kelly & Company show with, hosts, John Kelly and Marilyn Turner of WXYZ-TV, Channel 7 (Detroit, MI).

Surprisingly, in 1993, when the “Donahue” people called again, Mom agreed to return for another episode but only under the condition that the show not give out any contact information for Secret RecipesTM or our family. That stipulation inadvertently resulted in a record-breaking event for the Donahue Show, as its most requested transcript of all time, SHATTERING its previous record!

The Donahue Show sent Mom a congratulatory letter and plaque to commemorate the historic event. It’s unfortunate that the show ended it’s 29-year stretch (1967-1996) a few years later. There are recordings of that 1993, hour-long episode on YouTube, in a series of 5 “grainy” segments. I just wish I knew where I could find a recording or transcript from Mom’s 1981 appearance. If anyone reading this knows, PLEASE, email me at: [email protected]!

1993 – “Ask Mike” was an infomercial developed by Guthie-Renker Corp. (also, produced & directed by Positive Response Television) for Secret RecipesTM and the Recipe DetectiveTM, including food demonstrations and guest appearances by Wally Amos, as “the-man-in-the-street”, conducting blind taste test with random people. Our family received copies of the infomercial when it was finished but it never aired on television; and Mom decided to never do television shows, again, after that experience.

‘I had found that television appearances were merely food demonstrations that I did not enjoy experiencing. I enjoyed my radio work more, and the number of stations on which I had become a regular participant had grown to include over 100 across the country and in Canada.’ – Gloria Pitzer [As seen in… Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 298)]



Mom believed that life’s best experiences often came out life’s biggest disappointments by, simply, turning “a let-down into a set-up” for something else – something better – something out there, through the opened window. She also believed that every new day was a turning point and that each experience (good and bad, alike) eventually contributed in some way to our growth and happiness. For that Mom was always grateful.

‘…The opportunities that are available to us aren’t always the most obvious when we’re in the throes of self-pity, or weary from over-work… You certainly won’t hear opportunity knocking at the front door if you are in the backyard, looking for four-leaf clovers.’– Gloria Pitzer [As seen in… My Cup Runneth Over – And I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 4)].

In honor of Thanksgiving, this week, here are THREE of Mom’s favorite, Frankenmuth “secret recipes” – for stuffing, fruit bread and cranberry relish; as seen in… The Original 200 Plus Secret Recipes© Book (Secret RecipesTM, St. Clair, MI; June 1997, p. 15)


P.S. Food-for-thought until we meet again, next Monday…


Next Monday (around 11:08AM CT/12:08PM ET), I’ll be on the Good Neighbor show, once again; reminiscing about Mom, with Kathy Keene, on WHBY in Appleton, WI. You can listen live, or listen later, through the station’s website at!


…47 down, 5 to go!

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