2018 – Gloria Pitzer’s Cookbook – Best of the Recipe Detective is a re-write of Gloria Pitzer’s Better Cookery Cookbook by her daughter, Laura Emerich (published by Balboa Press, Jan. 2018). This cookbook has 318 pages filled with over 500 of Gloria’s best recipes, Food-for-Thought, inspirational stories, household and cooking tips and tricks, witty jokes, illustrations and historical information on some of the companies whose dishes and products she mimicked at home!
*SPECIAL NOTE: This cookbook was Gloria’s personal favorite of all the ones she’s written. It was recently re-written by Gloria and her daughter, Laura (Pitzer) Emerich. It is currently (as of Jan 2018) published by Balboa Press and available for sale at $20.99 each (also, available as an eBook for $3.99 each)…see: https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062252
“Gloria Pitzer was famous for her copycat recipes and their clever sound-alike names. She experimented in her kitchen to recreate popular foods. The first was McDonald’s secret sauce, way back in 1968. At that time, it was an 80-mile round trip from her home to the nearest McDonald’s. Any of her cookbooks is worth owning. They can be hard to find, so buy them when you see them.
Gloria Pitzer died earlier this year. The best tribute I can include is her version of Open Pit BBQ sauce — which will give you the flavour (yep, pun intended) of her style and creativity. She called it (what else?) Open Pitzer BBQ Sauce – Combine 1 cup bottled apple butter, 1 cup ketchup, and 1 cup Catalina Dressing. Mix well. Store in covered container in the refrigerator.”
1995 – Gloria Pitzer Presents The Best of the Better Cookery Cookbook was revised again. It’s called the “16th printing”; but is, actually the first printing titled this way, which could also be considered the 6th printing of “The Best of” version (1990). This limited edition cookbook used the 8.5” x 11” format – with the 120 pages of the smaller format laid out sideways [aka: “landscape”] on 60 larger pages, showing 2 pages of the old layout on each page of the new layout, with more than 400 recipes still listed, including some new additions. Copies sold for $7.50 each.
Sub-Titles: “New improved better than before” and “This is a very special edition based on the original text.”
If you’re new to here – I’m Laura Emerich and I started this blog 5 months ago to celebrate my mom’s legacy. My mom is Gloria Pitzer; known to millions as the ORIGINAL “Secret Recipe Detective”. Mom passed away just over a year ago, leaving behind an extensive treasure that included her love of life, family and faith; as well as her creative writing, illustrations and “Secret Recipes” careers.
This week, I am finishing up my 4-part, special series, “Mom’s Story – How Secret Recipes Began”, sharing with you some of Mom’s own memories of sleuthing challenges that earned her the title of the “Recipe Detective”, which she later trademarked. This series is based on excerpts from Mom’s story, as seen on pages 292-297 in her last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective, published by Balboa Press (January 2018, 1st Printing) – which is a re-write by me, Laura Emerich, of her famous, self-published book, “Gloria Pitzer’s Better Cookery Cookbook” (May 1983, 3rd Printing).
Now, on with the final part of Mom’s continued story, in her own words:
My list of “Secret Recipes” had grown to 200 and we offered them, on 4 x 6” cards [that I printed on my mimeograph], at $0.25 each or 5 for a dollar. It was quite a packaging process to fill the combinations of orders, so I put all those recipes into a book. It was going to be our “only” book on the subject, since most of the recipes were “fast foods” – but, as it turned out, it was only the 1st of a series of 5 books [not to mention all the ones that came after that series]. After “Book One” took off and became a very good seller, I did a Bicentennial American Cookery book [pictured below] as a limited edition and was pleased when the Henry Ford Library at Greenfield Village in Dearborn, Michigan ordered copies for their Bicentennial collection. That was July 1976…
Mom’s books were different than the rest – they stood out, not only in their crafty designs and lay-outs, but also because they were filled with food-for-thought AND food-for-the-soul AS WELL AS food-for-the-table ideas – all served up with a lot of clever humor on top! No other cookbooks at that time offered a combination like that – especially not with “make-alike” recipes to imitate food industry dishes and products at home! She was a trail-blazer, carving out a unique niche in the industry! But, let’s get back to Mom’s story…
RECIPES TESTED TO TURN OUT RIGHT
PAUL GAVE HIS BOSS TWO WEEKS’ NOTICE and left his job of 20 years to devote full time to helping me with the recipes and the newsletter. The subscriptions had increased from less than 100 to over 3000 in a few months. Bob Allison’s “Ask Your Neighbor” show was still one of our favorite contacts and before we knew it, we became a sponsor of Bob’s show.
“It’s like getting together…for coffee with friends!” – Gloria Pitzer, referring to her newsletter
It was just prior to buying advertising time on Bob’s show that one of his audience had called in a request for a fish batter like Arthur Treacher’s. The caller specifically asked on the air if Gloria, “The Recipe Detective”, might give the recipe a try. I did and went back to the phone with each of several developing steps, waiting for the response of Bob’s audience to each one. The 1st several recipes were not quite “on target”. I wanted the recipe to be exactly like the famous batter of the fish and chips chain.
Each step came closer and closer to the perfect duplication, and each was reported over Bob’s show. Finally, with the club soda and pancake mix combination, the radio show’s audience was so enthusiastic that a copy of the recipe was sent to Carol Haddix, who was, then, the Food Editor of the Detroit Free Press. She tested the recipe and published it with an endorsement, that she felt it was “right on target”…
Speaking of the Arthur Treacher challenge (above) – the following is another commentary Mom wrote specifically about developing the recipe to mimic Treacher’s fish batter, as seen in her book, “My Cup Runneth Over – And I Can’t Find My Mop” [written and self-published by Gloria Pitzer, Dec. 1989; pages 73-74]. It was not a quick development, and others have tried to lay claim to this secret; but, in truth, Mom was the one to originally discover the “secret” ingredients AND process involved in developing a matching product at home. Unlike most of the companies, whose products Mom imitated, Treacher’s people accepted the copycat imitation as the homage it was meant to be.
“Imitation is the sincerest [form] of flattery” – One of Charles Caleb Colton’s most famous aphorisms (1824). Lacon, Or, Many Things in a Few Words: Addressed to Those who Think (8 ed.). New York: S. Marks. #217, p. 114.
The most exciting attention we received was the recognition given us by the Arthur Treacher people. At the time, the Arthur Treacher fish batter was unique. It was crispy and golden brown and very light. Everyone we talked to about fish wanted to know how to recreate the Treacher fish batter at home. The original challenge came directly from Bob Allison’s “Neighbors”. The TV commercials advertised that it was “the meal you cannot make at home!” I tried to disprove that.
Finding the nearest Arthur Treacher restaurant [from “beautiful, downtown Pearl Beach”] was the real challenge. With a friend, I drove into Mt. Clemens and located one. After dozens of tests and trying what I thought would be a good Oriental Tempura batter, again, I was disappointed. I tried every fish batter I could find, in every possible recipe source [at the time], over a 6- or 7-month period.
Finally, one day, by accident, I was preparing fish for our dinner – without any thought being given to Arthur Treacher’s batter – and on a lark, [I] mixed together boxed pancake mix and some Club Soda. Only because the plumber was working on the pipes and had turned off the water temporarily, did I resort to that Club Soda, so that I wouldn’t have to put off preparing dinner until the plumber was finished. Everybody had someplace to go that evening, so dinner had to be fast and on time.
Wouldn’t you know it! There, on the platter, was a mountain of the most beautiful, golden, crispy fish that you would have sworn came right from Arthur Treacher’s own kitchen! The next day, I retested the recipe and tried to work out some of the little flaws that we came across, before I could report back to Bob Allison and his “Neighbors” over, then, WWJ-Radio, Detroit.
The biggest problem was how the coating kept falling off the fish during frying. It turned out, I had to correct two things – coating [the] moistened fillets, first, in plain flour, before dipping [them] into the batter and, then, having the oil precisely at 385F. Oh! And a third point: Never to use tongs – or the coating would break apart.
Once the fish recipe proved to be free of faults, I sent a copy of the recipe to Carol Haddix, the Food Editor of the “Detroit Free Press” [at that time], for her comments. I had talked with her, by phone, during the many weeks that I worked on perfecting the batter, trying to discover why the batter would sometimes fall off the fish; why the fish was, sometimes, greasy; and a number of other problems. She offered me the benefit of her experiences with frying fish and told me to get her a copy of the recipe, if I ever perfected it.
When she published the recipe in the paper, it carried her approval as “on target”. So, it does, therefore, have ample validation that the recipe is ours and does belong to “Secret Recipes”, in spite of the number of people I have had to confront on the issue over the years, regarding the plagiarism of it from our publications. Because our recipes and newsletters are all “dated publications” and are subject to Interstate Commerce, we don’t use the same copyright procedures that book publishers use.
We validate the originality by date of publication and back it up with radio and newspaper endorsements and involvement with the development and printing of the recipes for public use. But, that one recipe really caught the attention of the press! The wire services picked up Carol Haddix’s story about us and the fish batter recipe and, before long, it appeared in over 100 papers…[and the rest is history!]
I hope you’ve enjoyed reading “Mom’s Story” as much as I’ve enjoyed writing it again for her legacy tribute. In closing, here is a picture of Mom’s make-alike recipe for Arthur Treacher-Style Fish Batter and a bonus recipe, using any extra batter for Onion Rings (like Burger King used to serve in the beginning). This comes from Mom’s 1985 “Free Recipes & Information” sheet; asking only for proper credit if you care to share it:
More information about Arthur Treacher and a slightly different version of this recipe, using individual spices instead of the packaged ranch dressing mix, along with some other famous fish & chips-style dishes and stories, can be found on pages 105-115 of Mom’s last book, “Gloria Pitzer’s Cookbook – The Best of the Recipe Detective” [published by Balboa Press (January 2018, 1st Printing) – a re-write by me, Laura Emerich, of her famous, self-published book, “Gloria Pitzer’s Better Cookery Cookbook” (May 1983, 3rd Printing)].
Please, come back and check out my blog next week, “Famous Foods from Famous Places”, when I discuss more of Mom’s writing career and how she earned the title of “The Recipe Detective”, which she trademarked; plus, the cookbook that began it all!
1994 – The Best of the First 20 Years was written, illustrated and published by Gloria Pitzer (Secret Recipes, St. Clair, MI). NO LONGER IN PRINT – this cookbook is a special, limited edition, anniversary issue of select recipes from the first 20 years of Gloria Pitzer’s Secret Recipes Newsletter, 1974-1994; having a 60-page, 8.5” x 11” format full of 376 select recipes, family stories and pictures, editorials on The Newsletter’s history, food tips, tricks & techniques and information on Gloria’s regular radio visits. It sold for $10 per book.
“The Secret Recipe Detective” is the name or title given to Mom by her many radio talk show friends and fans, because she could sleuth out the secrets of the food and restaurant industries, determining how their dishes could be made at home with a minimum amount of effort and ingredients.
Sub-Titles: “Anniversary Issue”, “Gloria Pitzer’s Secret Recipes Newsletter”, “Special Limited Edition”, “First of a Series”
1990 – Gloria Pitzer’s Secret Recipes of Famous Favorites was written, illustrated and published by Gloria Pitzer (Secret Recipes, St. Clair, MI). NO LONGER IN PRINT – this cookbook has a 120-page, 5.5” x 8.5” format filled with over 400 recipes from the original “Books 1-5” series, established in 1976-1982. However, this collection was not reprinted in any of the other books Gloria has written since that 5-book series. Included in this collection, you’ll find everything from “After Dinner Mints” to “Zucchini Bread”. Famous make-alike versions of “Arby’s-Style Cheesecake”, “Buddy’s-Style Pizza”, “Frankenmuth Gingerbread”, “Paul Newman-Style Dressing”, “Stuckey’s-Style Pecan Brownies” and even a recipe from the White House; given to Gloria from Betty Ford, herself!
Sub-Titles: The Best of the Best; Books 1 through 5 Revisited
Years: November 1990 & April 1991
Recipes: 445 listed
Size: 5.5″ x 8.5″
Price: originally $7, then $7.50 in 1993 (until it sold out within a year)
1995 – Gloria Pitzer Presents The Best of the Better Cookery Cookbook was revised again. It’s called the “16th printing”; but is, actually the first printing titled this way, which could also be considered the 6th printing of “The Best of” version. This limited edition cookbook used the 8.5” x 11” format – with the 120 pages of the smaller format laid out sideways on 60 larger pages, showing 2 pages of the old layout on each page, with more than 400 recipes still listed, including some new additions. Copies sold for $7.50 each.
Sub-Titles: “New improved better than before” and “This is a very special edition based on the original text.”
1990 – THE BEST OF Gloria Pitzer’s Better Cookery Cookbook was written, illustrated and published by Gloria Pitzer (Secret Recipes, St. Clair, MI). NO LONGER IN PRINT – this cookbook is an updated & revised version of the original, 1982-1988 editions of The Better Cookery Cookbook.
Shown above, this revised edition says it’s the “11th printing”; however, technically, the “11th Printing” is actually the “1st Printing” of THE BEST OF Gloria Pitzer’s Better Cookery Cookbook, which is a revised collection of the most popular and most favorite recipes from the original collection, condensed into a 120-page, 5.5” x 8.5” format from the original, larger and more detailed book from the 80’s format.