Happy Monday! According to NationalDayCalendar.com, August 19th is National Soft-Serve Ice Cream Day! To celebrate, I’ll be including Mom’s copycat recipe for homemade soft-serve ice cream, like Dairy Queen’s, at the end of today’s blog entry.
Dictionary.com says that nostalgia “is a wistful desire to return in thought… to a former time in one’s life, to one’s home or homeland, or to one’s family and friends; a sentimental yearning for the happiness of a former place or time.” Just like the memories I write about my mom every week. In fact, the 1-year anniversary of Mondays & Memories of My Mom is coming up next month! The time is flying by so fast… and, it seems, the older I get, the faster time flies!
Did you know… on this day in history, 100 years ago, William B. Ward first registered the trademark, Hostess, for the breads and cakes they made? In my April 8th blog entry, Eating out at Home, I included the following story Mom wrote about James Dewar, who invented the ‘Twinkie’, while working for the Continental Baking Company; which was, later, bought by Interstate Bakeries Corporation and renamed Hostess Brands.
Originally, when the baking company was founded in the early 1900s, it was called Ward Baking Company. For a more in depth history of the Ward family, their baking company, Twinkies® and the drama that surrounded them, check out the article about it, by Bloomberg News, on the FinancialPost.com website, at https://business.financialpost.com/news/twinkie-history-spiced-with-murder-scandal-suggests-icon-will-survive.
FROM MOM’S MEMORIES…
As seen in…
Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 204)
IT’S NO SECRET!
James Dewar started out driving a horse-drawn wagon in Chicago and, by 1930, was manager of the Continental Baking Company’s Chicago establishment. [That’s when] he invented the ‘Twinkie’, a sponge-type cake with a creamy vanilla-flavored filling. It has been called the ‘Grand-daddy’ of modern snack foods. Today, the finger-sized cream-filled cake is as big a confectionery sensation as it was when Dewar first introduced his creation to American cuisine. The company that put out the Twinkie was originally called [Ward Baking Company, then] the Continental Baking Company and later became the Hostess company.
At the time, he wanted to give the public something reasonably priced, for the Great Depression of the 30s brought grave times to this country. Treats like the cream-filled Twinkies, would be a luxury to people who couldn’t afford otherwise. For decades, the appealing factor about the Twinkies national popularity has been that it is affordable! Dewar put 2 cakes in each package, selling them for 5-cents a pair. For the price of a nickel, it was quite a bargain.
Dewar remembered how the Continental Baking Company was selling small finger-sized shortcakes for strawberry season in the 1930s. The pans they used to bake them in were not being used except for the spring promotion to produce the shortcakes. He, therefore, came up with the idea of preparing the same shortcake in those pans, but filling each cake with an injection of vanilla cream.
The Twinkies became an immediate success! The idea for the name, on the other hand, came while he was on a business trip to St. Louis and saw a billboard advertising ‘Twinkle Toes Shoes’, which was, then, a terrific sales pitch. The name ‘Twinkies’ was a spinoff of that shoe advertisement. From then on, the cakes took off.
When Dewar retired from Continental in 1968, he boasted often to the press that he ate scores of Twinkies® every day. That’s not a bad endorsement for the critics who claim junk food will shorten your life span.
Do you remember the run on Twinkies® in November of 2012? The Hostess Brands company had announced it was going out of business and utter chaos ensued as the masses swarmed the stores to buy all the yummy, cream-filled, sponge cakes (and other Hostess cakes & breads) that they could find! Twinkies® were actually being auctioned on eBay for THOUSANDS of dollars!
I remember Mom laughing about all of the hype on auction-bidding for Twinkies® and hearing someone say (although I don’t remember the who-when-and-where of it all) that if people had cared as much about the Hostess cakes years earlier, as they were then [in November or December of 2012], Hostess wouldn’t have had to close their doors in the first place!
There’s a great article by James R. Koren called “Beverly Hills Billionaire to take over Twinkies maker Hostess Brands” (L. A. Times; July 5, 2016) that explains how the Hostess company, under various names and ownerships, was saved from bankruptcy and closures – more than once over the past century.
When the announcement was first made, almost 7 years ago, that Hostess was closing for good, I wasn’t worried about never having Twinkies® again… of course, I couldn’t have them anyway because I’m hypoglycemic. But that’s beside the point, which is… that my mom taught me how to make my own!
In fact, Mom taught everyone how to make their own “junk food” at home through her 40-plus cookbooks, hundreds of newsletters, many TV appearances and on her thousands of radio talk-show interviews across the country and around the world! I shared the following copy of Mom’s make-alike version for Twinkies®, which she called Hopeless Twinkles©, in my blog entry, A Day in the Life of the Happy Homemaker, a couple of months ago.
My mom was the first to develop homemade, make-alike versions of junk food, like some of Hostess’ famous cakes – which were among her early 1970s, “original 200”, recipes collection that she printed on index cards, with a mimeograph she kept in our laundry room; and they were sold through the mail for 25-cents each. Mom also printed her junk food, make-alike recipes in her newsletters, beginning in January 1974 through December 2000.
Using the name “Hopeless” instead of “Hostess”, Mom included three Hostess Brand make-alike recipes in her first copycat-cooking book, The Secret Restaurant Recipes Book (National Homemakers Newsletter, Pearl Beach, MI; January 1977). Later that year, Mom included another five copycat recipes of Hostess products (again, using the name “Hopeless” for her versions) in her very next cookbook called The Second Helping of Secret Recipes (National Homemakers Newsletter, Pearl Beach, MI; July 1977).
MORE FROM MOM’S MEMORIES…
As seen in…
The Second Helping of Secret Recipes (National Homemakers Newsletter, Pearl Beach, MI; July 1977, p. 1-2)
DE-BUNKING THE JUNK!
What is the truth about junk food? The food experts have been referring to many snack foods and fast foods as ‘junk’ in an attempt to disqualify their value when compared to foods containing high amounts of protein and vitamins.
No one has confirmed a definition of the expression ‘junk food’, yet the public has been conditioned to accept any snack food, sweets, candies, confections, baked goods and many beverages as ‘junk food’ when, in reality, these are not without nutritional value.
All by itself, a raw carrot could hardly support the human system substantially; neither could a cup of yogurt. Yet, a candy bar or a small piece of cake or a hamburger on a bun is considered, by some of the food industry’s most prestigious experts, as having little or no food value in our daily diets.
The junk food paradox has caused school systems and other public institutions to ban the sale of any foods we would consider snack items, making it illegal, in fact, in the state of Michigan and some others, if such items were sold to children through vending machines on the premises.
This is infuriating to the good cooks and… food chemists among us, who know that JUNK FOOD is actually any food that is poorly prepared. ALL food has nutritional value. Some just seem to have more than others. But, in the final analysis, it is purely personal taste that will determine the popularity of one food over another.
The ‘fast food’ industry has been the most successful of any phase in the business. Their success depending largely on the fact that their recipes are all closely guarded secrets! I say, ‘baloney!’
‘There really are very few recipe secrets!’ – Gloria Pitzer
As a very believing public, we have been spoon-fed a good deal of shrewd publicity by some very skilled… advertising people, who count on our susceptibility to commercial advertising campaigns to buy their products. Whether we’re buying a hamburger in one of McDonald’s restaurants… or a Twinkie off of the grocer’s shelf, we still believe that these products can’t be equaled by any other company in the industry, nor by the average cook in a standard, home kitchen… AND this is wrong!
‘You’ll be amazed at the number of recipes you can duplicate in your own kitchen – and those you can, at least, come close to imitating – with far more success than the advertising people give us credit!’ – Gloria Pitzer
MY “DIET” UPDATE:
I started a low-carb lifestyle (like the Atkins Diet) 153 days ago – no bread, pasta, rice, potatoes, sugar, most fruits – you know, all the good stuff! I admit, I am a carbohydrate addict; but, by limiting my carb-intake to 25 grams a day, I’ve lost 40 pounds so far! I’d like to lose 5-10 more pounds yet. I just keep working on it one day at a time. It takes a lot of will power, as well as a lot of “won’t power” – I WON’T give in to the urges!
I went camping with my husband and a group of our friends over a week ago – and it was tough not to roast one single marshmallow or indulge in one of my best friend’s yummy baked goods. Except for Pork Rinds, most of my snacks consist of sugar-free gelatin, extra creamy Cool Whip, meats, cheeses and veggies with ranch dip… all of which needs to be kept cold.
So, we had to take an extra cooler this summer. I miss the kind of “convenience” snacks that are easy to just “grab-n-go”. We still tent-it with a couple of others, while most of our friends have “moved up” and into campers and motor homes – with refrigerators and freezers… when you have electricity! I’d like to get a camper, someday, like my parents’…
In honor of National Soft Ice Cream Day, I’m sharing the following recipe, which is actually from Mom’s last book, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 257) and not one of her “free offer recipes”… but, I guess it is now; so, happy National Soft-Serve Ice Cream Day!
DREARY QUEEN FROZEN CUSTARD
Here is an at-home imitation of the very popular soft-serve custard ice cream product that has made many restaurant names famous [since the 1950s]!
Prepare a 3 1/8-ounce package vanilla pudding (NOT instant) with only 1 2/3 cup milk and one egg yolk beaten into it. Stir mixture in medium saucepan over medium-high heat until smooth and mixture “just” comes to a boil. Remove from heat at once and stir in 2 tablespoons butter until melted and smooth. Chill pudding in freezer for about 45 minutes. Beat together ½ pint whipping cream, a dash of salt, 1 teaspoon vanilla and 1/3 cup powdered sugar until very thick and stiff. Beat chilled pudding with an electric mixer for 1 minute. Don’t mind the darkened coating on top of the pudding – that blends right back in when you beat it well. Then, thoroughly STIR (do NOT beat) the whipped cream mix into the smooth pudding. Transfer to a 6-cup freezer container. Freeze until firm. Break it up in a chilled, stainless steel or aluminum mixing bowl, using chilled beaters on an electric mixer. Beat 2 egg whites, in a small bowl, until stiff but not dry; adding 3 tablespoons corn syrup. Set aside. Beat the whipping cream mixture until smooth and creamy. Fold egg white mixture into that, using lowest speed of mixer. Freeze until firm enough to scoop. Makes 1 ½ quarts. Freezes up to 6 months.
Gloria Pitzer’s Cookbook – The Best of the Recipe Detective is available, for sale, at $20.99 each through the publisher, Balboa Press, at https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062252; eBooks are also available for $3.99 at https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253