Mondays & Memories of My Mom – Hi, Neighbor!

Radio was a solid cornerstone in the building of the success of Mom’s Secret RecipesTM business. Many of the people Mom worked with in that industry said she had a great “radio voice”. While, Mom had appeared on some pretty famous television talk shows, over the years, to discuss and demonstrate her fantastic make-alike recipes for fast food, junk food, fine-dining dishes and grocery products – shows such as PM Magazine, The Phil Donahue Show (twice) and The Home Show; plus, some local (Detroit) talk shows – she really felt more “at home” when she was being interviewed on radio talk shows across the country and internationally. Mom found the audiences of the radio talk shows that she was on to be the most receptive audiences.

FROM MOM’S MEMORIES: …Recipe DetectiveTM is the name that was given to me by my radio friends, years ago, because I was able to investigate the secrets of the food industry and come up with workable recipes for imitating their special dishes and grocery products. For nearly 20 years [at that time, 1970-1989], I’ve been writing about these recipe secrets and sharing them with the readers of our cookbooks and newsletter and thousands of radio listeners, across the country; sometimes… the world! – Gloria Pitzer [My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 23)]

RADIO has become one of the biggest blessings in our work – and my ‘recipe visits’ came about as a result of my initial work with Bob Allison and his ‘Ask Your Neighbor’ show…

I found [radio’s] family of listeners [to be] just like neighbors on our street, friendly and receptive! – Gloria Pitzer [My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 58 & 59)]

On one of the very first pages of Mom’s last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press, Jan. 2018), which I helped her to rewrite for the new digital generation from her favorite, self-published cookbook, Gloria Pitzer’s Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; May 1983), is a “thank you list”, dedicated to some of the stations, talk shows and their hosts, spanning across the country from sea to shining sea; as they had, probably, contributed the most positive ripples to the growing success of Mom’s Secret RecipesTM, up to that time (1972-1982).

However, Mom’s relationships with radio talk shows and their hosts went on for more than 32 additional years, when she was forced to give it up for health reasons. Therefore, I want to take this opportunity to extend Mom’s “thank you” notes to include some other radio stations, talk shows and hosts with whom she came to know and be friends, following this first list (below); which was originally printed in 1982.

The experiences we have encountered in building this family enterprise of ours, this cottage industry…has occurred while distributing recipe secrets through radio [and television] broadcasting and newspaper exposure…

I have met some of the nicest people in the world, some of the most generous people who want to share their good ideas with me as much as I want to share mine with them. Of these good people, I will speak often and lovingly. – Gloria Pitzer [My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 2)]

Mom always wrote about her radio visits in all of her publishings – even including her up-coming radio schedules in her newsletter issues, so that her readers in those areas could tune in. Nowadays, you can “tune in” to just about any show, from anywhere, via the internet! Thus, wherever possible, I am including links to the stations and/or hosts, if I can find them. Sad to say, like Mom, many of the hosts, for whom I’ve searched, are no longer with us.

Since I began these blogs to honor Mom’s legacy, I’ve been hearing more and more from people, through social media and emails, who remember her – expressing their own fond memories of Mom. That, in itself, makes what I’m doing with my blogs all worthwhile!I’d like to personally thank everyone (as well as on behalf of Mom), for being such great friends, fans and supporters!

The following “thank you” notes are from page 4 of Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018), with additional excerpts found, mostly, in My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989); as well as some other publishings, where Mom has mentioned these stations, shows and hosts as well.

Sad to say, as I searched for links to some of the names below, I found that many of them, like Mom, have passed on as well. Our condolences go out to all their surviving friends and families – and may they all be resting in peace.

It is as much a thrill for me, today, to hear somebody… request that ‘Gloria, The Secret Recipe Detective’ try to duplicate a recipe, as it was for me a decade ago when it all began. – Gloria Pitzer (May 1982) [*NOTE: That thrill continued to remain with Mom, for many more decades, until she passed away in January 2018.]

Illustration by Gloria Pitzer

THANK YOU, AGAIN, TO…

…Bob Allison & his “Ask Your Neighbor” radio program, formerly on WWJ-Radio (Detroit, MI) and WEXL-Radio (Royal Oak, MI; 1340 AM). Now, you’ll find Bob on WNZK-Radio (960 AM; Detroit, MI) with his son, Rob Allison. The “Ask Your Neighbor” show has been broadcasting since 1962!

[Thank you] for your moral support and interest in my research and development of recipes that imitate restaurant and commercial food products. You’ve been a great friend over the years! – Gloria Pitzer (1982)

“ASK YOUR NEIGHBOR!” – I called [Bob] frequently with answers to his other listeners’ recipe questions, until I became ‘a regular’ on the show. With Bob’s generous help in mentioning my monthly newsletter, my subscriptions began to climb… I was finally showing a profit! That gave my husband, Paul, some relief from his skepticism that I would eventually outgrow my obsession with writing… From Bob Allison’s listeners alone, Paul and I had received over 1,000 letters in one day! [Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 9)]

Art Lewis and his “Listen to the Mrs.” program [and cohost, Sue Smith,] on WSGW-Radio in Saginaw, MI – which has been on the air since 1952…; and also to Fred Krell [RIP], program director at WSGW-Radio, who had originated the early “call-in” talk shows, “Listen to the Mrs.” and “What’s Your Opinion?”

[Thank you, all, for being great friends over the years! – Gloria Pitzer]

Mom with Sue Smith at WSGW-790, Saginaw MI

…Warren Pierce of WJR-Radio (Detroit, MI) and “The Warren Pierce Show”, which has been on the air since 1976! Also…Bob Hynes and Jack Mindy, each, of WJR-Radio fame (Detroit, MI).

Warren Pierce…was one of my first radio friends with whom I would visit on the air regularly, giving out recipe secrets from the food industry…we found that the listeners’ responses to the famous “make-at-home” recipes prompted some very interesting challenges…my visits, on the radio, with Warren Pierce are still among my favorite experiences in my recipe investigations. I would rather do a radio show with Warren, in fact, than television with anyone else. [Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 254)]

[Thank you] for putting me in touch with some of the most responsive and enthusiastic listening audiences. – Gloria Pitzer (1982)

…Jim White [RIP], Ann Keefe [RIP] & Art Fleming [RIP] of KMOX-Radio, St. Louis, MO –

[Thank you] for all the great years we visited on the air, sharing secrets of some giants in the food industry with your nationwide audience. – Gloria Pitzer (1982)

 …Some of the radio shows that I took part in were on-the-air at midnight, especially my favorite visits with KMOX in St. Louis and WGY in Schenectady. [Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press; Jan. 2018, p. 54)]

Gloria Pitzer 1985

Bob Cudmore of WGY-Radio, Schenectady, NY [1980 to 1993 night time talk show host for “Contact”… and to his predecessor Bill Miller!]

…for whose listeners have become good friends over the many years of our radio visits with your wonderful audience…[Thank you!] – Gloria Pitzer (1982)

ONE OF MY FAVORITE radio visits, on a monthly basis (and sometimes more often than that) was with a Schenectady station [WGY]. Originally, I worked with Bill Miller, whose…show [called ‘Contact’] drew a good following. It was because of Bill’s interest in the nuns of St. Claire, an order in New York state, who baked a delicious cheesecake and sold it to raise money for the poor, that I was first asked to duplicate the recipe…It was a real challenge. Eventually, however, we did come up with our own version and it was a divine experience, which I called ‘Blessed Cheesecake’.

Bill Miller left WGY and was soon replaced by Bob Cudmore, who had [previously] worked with me… at a Pittsfield, MA station. I continued on with ‘Contact’ for a long while, until…around Christmas of 1988. [My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 60)]

Ralph Story [RIP fellow Michigander] of KNX-Radio (1070 AM), Los Angeles, CA. AlsoJackie Olden, Mel Baldwin and Melinda Lee on KNX’s “Food News Hour” [My Cup Runneth Over and I Can’t Find My Mop (Secret RecipesTM, St. Clair, MI; Dec. 1989, p. 58)]

[Thank you] for introducing me to your west coast audience, which offered me many new restaurants to investigate. – Gloria Pitzer (1982)

…Bob Barry of WEMP-Radio, Milwaukee, WI (1976-1979) –

…whose newsletter to…radio personalities included notes of my progress and opened many doors for me…[Thank you!] – Gloria Pitzer (1982)

Gloria Pitzer (1979-ish)

Paul Harvey, broadcaster for the ABC Radio Networks –

[Thank you] for [your] kind words about my work. – Gloria Pitzer (1982)

…Michigan’s [Nat’l] Federation of Press Women –

[Thank you] for MANY years of meaningful membership. – Gloria Pitzer (1982)

Marian Burros, author of Pure and Simple

[Thank you] for your encouragement and enthusiastic endorsement as Food Editor of ‘The Washington Post’, making my research of the food industry’s secrets an exciting and interesting labor of love. – Gloria Pitzer (1982)

Ed (& Sydney) Busch of WFAA-Radio, Dallas, TX (1976-1982, hosts of “America Over the Weekend”) –

[Thank you for your priceless contacts and wonderful audience! – Gloria Pitzer]

KSL-News Radio, Salt Lake City, UT –

Toby Gold of WSAY-Radio, Rochester, NY –

…Toni [Antoinette T.] Harblin of WTNY, Watertown, NY

…Bunny Morse of WCMY-Radio, Ottawa, IL (“The Morning Mix”, currently hosted by Maggie Frost)

Pat Rogers of WOAI-Radio, San Antonio, TX – host of the show, “Cover Story”

[Thank you, all, for all of your past support! – Gloria Pitzer]

Eddie Schwartz of WGN-Radio, Chicago, IL – founder of the Good Neighbor Food Drive that continues on today.

Bob Sweeney of WHIO-Radio, Dayton, OH [FYI: Dayton is where Phil Donahue’s show originated.] AlsoLou Emm [RIP]  of WHIO-Radio

PM Magazine and their television crew in Detroit (at WJBK-Detroit as “PM Magazine Detroit” and “PM Detroit”) –

[Thank you] for having created new interests in my recipes. – Gloria Pitzer (1982)

The Phil Donahue Show and its amazing television audience…

Carol Haddix (Food Writer at the Detroit Free Press, 1971-1977 & Food Editor at the Chicago Tribune, 1977-2011)

[Thank you] for an over-whelming response to my ‘Eating Out at Home’ ideas. – Gloria Pitzer (1982)

There are still more thanks to be made, however, they’ll have to wait for my next blog. But, before I go, I want to thank Rosanne Robinson, who found my tribute page for Mom (@TheRecipeDetective) and recently began contacting me through Facebook. She said, in part, that Mom was a regular guest on her radio show at WMB-Radio, adding, “she was my favorite guest and a guarantee my mom would listen too!”

Thank you, Rosanne, for your messages and memories of my mom! Keep in touch! And, to anyone else reading this, please contact me at therecipedetective@outlook.com or on Facebook (@TheRecipeDetective) with your memories of my mom! I’d love to hear from you as well!

In closing…

Sara Lee’s-style Carrot Square Cake

Sara Lee’s-style Carrot Square Cake

By Gloria Pitzer, from her cookbook, Secret Fast-Food Recipes (Secret Recipes, St. Clair, MI; March 1985, p. 94)

Cake ingredients:

  • 2 Eggs
  • 1 tsp Vanilla
  • 6 oz. Oil
  • 1 tsp Salt
  • 1 1/2 tsp Baking Powder
  • 2 tsp Cinnamon
  • 1 cup Sugar
  • 1 1/4 cup All-Purpose Flour
  • 1 cup Carrots (grated fine)
  • 1 cup Walnuts (well-chopped)
  • 1/2 cup Light Raisins (optional)

Icing ingredients:

  • 6 oz. Cream Cheese (softened)
  • 1/4 lb. Butter
  • 1 lb. Powdered Sugar
  • 1 1/2 tsp Orange Extract
  • 1 tsp Spice Island Orange Peel
  • 1 TB Light Corn Syrup (or Pancake Syrup)
  • 1 TB Cornstarch (or Flour)

Cake instructions:

  1. Combine first 8 ingredients with electric mixer on medium-high. Beat 3 minutes scraping down sides of bowl often. Remove beaters. Stir in last 3 ingredients. Grease and flour 9″ square pan. Spread batter evenly in pan.
  2. Bake at 325 degrees F about 50 minutes. Cool in pan about 30 minutes. Frost with Cream Cheese Frosting and sprinkle with additional walnuts.

Icing instructions:

  1. Cream the cream cheese with the butter until light and fluffy, using med-high speed of electric mixer. Add half of the sugar, increasing speed to high. Add extract and peel and beat about 1 minute.
  2. Scrape down sides of bowl often. Resume beating adding remaining powdered sugar. Beat smooth. Frost sides and top of cake.

About Sara Lee’s®

Sara Lee, often known for the long-running slogan “Nobody doesn’t like Sara Lee” is often misquoted as “Nobody does it like Sara Lee”. As companies go, so do theme lines. In 2006, Sara Lee announced a new company wide campaign: “the joy of eating.” The campaign was part of a restructuring of operations.

Today, Sara Lee sells food, beverage and household products in over 180 countries and has some 50,000 employees worldwide.

For more information, check out www.SaraLee.com It has a variety of information including nutrition, their history, and what’s new.