Happy Monday! I hope everybody is having an awe-inspiring, magnificently marvelous Monday!
As defined by Wikipedia, copycat refers to someone “who adopts, copies, imitates, mimics, or follows the same thing as someone” else. In fact, one of the lines of Wikipedia’s various examples of copycat says, “…reference to a recipe that tastes like a restaurant recipe or famous product purchased in a store”, just as Mom had started developing in the early 1970s. If anyone knows of another copycat, who started imitating famous restaurant and grocery products before my mom, please contact me! [https://www.facebook.com/TheRecipeDetective/ OR email@example.com]
In one of my earlier blogs, Imitation, I reminisced about how Mom had always referred to herself as “the Rich Little of the food industry”, because she could imitate their famous dishes and products like Rich Little could imitate famous voices.
Additionally, according to Wiktionary, to imitate is to follow a model or pattern; or to make a copy, counterpart or semblance of something… OR, as it also mentions… to plagiarize, which is, basically, stealing someone else’s work and passing it off as one’s own.
I’ve previously discussed this subject in a couple of my other blog entries as well. Mom never knew what the companies actually used in their recipes, but she could create her own semblance of their products – that’s not plagiarism! However, there have been instances, over the years, of others blatantly stealing Mom’s work (sometimes word-for-word and sometimes changing a few words or exchanging ingredients, like flour, salt and baking powder instead of self-rising flour) and, then, passing it off as their own work!
I find it astounding, the number of “foodie” copycats who (since Mom introduced her first “copycat” cookbook, called Secret Restaurant Recipes, in 1976) have copied the ORIGINAL COPYCAT and all the subsequent copycats that have followed henceforth. Yet, I can’t find any type of written history on the subject of the “copycat recipes movement” – nor, in any other similar terms – yet, there’s no denying that the movement exists and, I think, it’s becoming a billion dollar industry!
I’m feeling inspired and frightened, all at the same time, to take up that challenge, myself – to write the history of copycat cooking – it’s like my mom is on my shoulder telling me, optimistically, to “go for it – it’s a ‘meant-to-be’!” Simply because, a couple of weeks ago, a friend randomly showed me a book, while we were sitting together at a backyard barbeque.
The book is called Ottissippi and it’s written by a local woman, Cheryl Morgan; who discovered there was an untold story of the history of the Anishinabe people in our Southeastern Michigan area. Thus, she decided to be the one to pull together all the bits and pieces of factual information she could find throughout our Great Lakes region and turn it into a beautifully told history. I was very impressed by her story.
But, that’s the kind of thing Mom would’ve called a “meant-to-be” event… it seems random at the time, but soon after you see the reasoning behind why that happened… as everything happens for a reason! I’ve been searching for a history on the “copycat recipes movement”, using various different terms and search engines; but, I have yet to find anything! Shouldn’t there be a written history on that subject – or is it just me, who feels that way?
When I was doing a search on the term “copycat recipes movement”, both, Bing and Google brought me SO MANY results on copycat recipes! Nevertheless, there were no articles or books on the subject of the “movement”. I am amazed that Mom’s name didn’t even come up on any of the first pages of results!
One of the rabbit holes I followed on Bing’s search results, led me to a “copycat recipes” term-search on Amazon.com. Out of 116 results (sorted by “Featured”), not one of Mom’s cookbooks came up until #46; which was her last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press, Jan. 2018). Mom wrote and self-published a cookbook called, The Copycat Cookbook, in April 1988, which didn’t even come up in any of the first few pages of results! Likewise, when I changed the searched term to “secret recipes”, Mom’s last cookbook didn’t come up until #58 of more than 7,000 results (again, sorted by “Featured”).
Additionally, when I searched a similar term like “secret restaurant recipes” – which is the title of Mom’s self-published cookbook from 1976 (first edition, also known as “Book 1” in a series of 6) that I believe really kick-started the “movement”, in the first place; following Mom’s initial publishings of copycat recipes from famous restaurant dishes to fast food, junk food and grocery products – Mom’s cookbook didn’t come up until #183 of more than 1,000 results (once again, sorted by “Featured”).
The recipes in Mom’s “Book 1” had originated from her self-published newsletter, the National Homemakers Newsletter; which began in January of 1974, AFTER Mom had started developing a following of readers, in the early 1970s, from her syndicated newspaper columns, in which she first developed and printed some of her ORIGINAL copycat, make-at-home recipes for things like McDonald’s “Special Sauce” and Sara Lee’s Cheesecake.
Long story, short… newspaper advertisers kicked up a fuss… editor “strongly suggested” Mom go back to hum-drum brownie recipes… Mom quit and started her own publication, giving the public what they wanted; as she discovered from their requests, because there wasn’t any other source (at that time) from which to feed the ever-growing hunger for recipe secrets to imitate famous restaurant dishes, fast food, junk food and grocery products at home.
Mom has written her story, about being the Recipe DetectiveTM and how it all began, in many of her self-published books. It has also been told repeatedly by many reporters and talk show hosts over the decades, after she first fired up a lot of national attention, in the mid-1970s. It all began from requests by her readers, in the early 1970s; people who wanted to know how to IMITATE famous food products at home! However, following Mom’s first appearance on The Phil Donahue Show in July of 1981, the nation was more than just fired up – it exploded with the copycat recipes phenomenon!
Copycat recipe authors, whose names popped up on Amazon.com when I searched for the term “copycat recipes” (again, sorted by “Featured”), before my mom’s name ever appeared, included Lina Chang, JR Stevens, Todd Wilbur, Becky Bopp, Olivia Howard, John Andrews, Alexander Moretti, Bonnie Akins, Ron Douglas, Stephanie Manley, JP Brown, Samantha Schwartz, Nathan Isaac and David Pietras; plus, company names such as Six Sisters’ Stuff, Taste of Home, Prime Publishing and Publications International Ltd.
However, I have yet to find any “copycat foodie” who was published before my mom; nor any, since, who’ve given any kind of inspirational reference to her for having carved out this particular niche in the realm of recipes and copycat cookery. Mom was the ORIGINAL Recipe DetectiveTM, the trailblazing pioneer who began the “copycat recipes movement” in the first place. I may be biased, but I feel like, since it has become more than a movement (it’s a huge “industry”, now), some kind of recognition is due Mom for having carved out this niche in the first place – and it makes me, all the more, want to shout Mom’s story from the roof tops!
Thus, I’m still feeling inspired to take up the challenge to write Mom’s biography, including a history of the “copycat recipes movement”. That’s kind of why I started this blog series, Mondays & Memories of My Mom, in the first place; to carry the torch for Mom’s legacy and to keep telling her story – to those who remember Mom as the Recipe DetectiveTM, to those who won’t admit to it because they’ve copied (sometimes plagiarized) the ORIGINAL copycat and to the newer, digital generation who probably doesn’t even know that there is a history behind the “copycat recipes movement” and it began with Gloria Pitzer!
Not too long ago, I was asked, by one of the talk show hosts Mom used to work with, why people like Todd Wilbur and Ron Douglas can get away with blatantly copying Mom’s work. The only answer I could find to that a few years ago, when Mom wanted to re-pursue Wilbur for plagiarism, was an online article called, “Recipes, Copyright and Plagiarism” by Jonathan Bailey (published March 24, 2015).
I thought the author gave a wonderful, easy-to-understand explanation of plagiarism – specifically among recipe writers – and how difficult it is to prove, let alone prosecute, the theft of someone else’s original work, especially in recipes, that’s being passed off as one’s own work. Such as Todd Wilbur did to Mom in the late 1980s; and which I discussed in an earlier blog, Mother, May I?
It’s not fair that people like that can get away with what I (and many others) would consider plagiarism, even if it is just borderline, by simply changing a few words or ingredients or measurements (like 2 TB, instead of 1/8 cup)… and seeking their own fame and fortune from it as well! Even Mom often stated, in her own cookbooks, that she could frequently come up with the same result by using different ingredients; as she often revamped her make-alike recipes to compensate for such things as ingredients that were no longer available, which prompted Mom’s homemade grocery recipes and subsequent cookbook.
Mom wrote in her book, My Cup Runneth Over and I can’t Find My Mop, about how her mom taught her certain cooking techniques; but, it was my Grandma Pitzer who, first, taught Mom how to make certain grocery products at home to save money (after she had married my dad and they were living with Dad’s parents for a short time).
Additionally, Mom, who was always a big fan of saving time and exertion, would often “revamp” her recipes to include “ingredient short cuts” (like using Mayonnaise in place of oil and egg or boxed cake mix in place of some flour and sugar ingredients). That’s how Mom came to develop her cookbook, Gloria Pitzer’s Mostly 4-Ingredient Recipes (Secret RecipesTM, St. Clair, MI; April 1986), which she reprinted in June 2002 because of the popularity that shortcut cooking had gained. That cookbook was my latest source for many of the newest “thank you” notes I added to the “Media” tab, yesterday, on this website.
FROM MOM’S MEMORIES…
“COPYCAT COOKERY doesn’t limit you to traditional ingredients or old fashioned methods for recreating your favorite dishes at home and you’ll find, in my recipes, that I often use pantry-shelf products to replace several other ingredients… SIMPLE INGREDIENTS, but marvelous results, with a smidgeon of the effort that more complicated from-scratch recipes offer!” – Gloria Pitzer, Gloria Pitzer’s Mostly 4-Ingredient Recipes (Secret RecipesTM, St. Clair, MI; April 1986, pp. 41 & 65)
Today, July 15th, is National Give Something Away Day!
SO, IN CLOSING…
This easy pizza crust recipe is from one of Mom’s “free recipes and ordering information” sheets, given out in the late 1980s, and has only 3 ingredients – just stir & spread! A similar version to it can be found on page 54 of Mom’s self-published cookbook, The Best of Gloria Pitzer’s Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; Feb. 1990)… again, asking only for proper credit if you care to share it. Thanks!
PAN PIZZA CRUST
By Gloria Pitzer
12-oz beer (or Club Soda)
2 TB oil
2 ½ cups self-rising flour
Stir beer (or Club Soda) and oil together with a sturdy mixing spoon in a large bowl. Add flour and beat vigorously until smooth and moist. Dump dough into middle of Pam-sprayed, 12- or 13-inch, round pizza pan. Spread dough evenly with back of a large, wet spoon. (Note: Dipping spoon into cold water keeps the dough from sticking.) Use the spoon to patch any holes in the dough.
Bake the crust, empty, for 10 minutes at 400°-F; then, remove and, immediately, add your favorite sauce while it’s warm. Top with cheese and other favorite garnishments. Return to oven to bake for another 20-30 minutes or until toppings are bubbly, the cheese is melted, and the crust appears golden brown around its rim.
Cut to serve 4 – or one teenager!