By Gloria Pitzer – part of her “Original 200” recipes collection.
This particular version can be seen in her last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press, Jan. 2018)…as always, asking only for proper credit if you care to share it!
Remember, Brutus is the fella who ‘did in’ Julius! The 3 original versions of this frozen orange concoction were first printed on page 52 of Gloria’s Secret Fast-Food Recipes (1977) cookbook. This is the way it used to taste, like an orange Creamsicle, when it was first introduced in the 1920s. Today it’s a little different, and easier to recreate at home!
3 cups orange juice
1 envelope Dream Whip powder
1/2 tsp vanilla
3 1/2-oz box instant vanilla pudding powder
3 additional cups of orange juice
Combine ingredients in blender until smooth. Pour into a pitcher and add 3 more cups of orange juice. Serve over cracked ice for 6 lovely drinks!
Happy Monday to all and welcome to Mondays & Memories of My Mom! I hope all the moms out there had a wonderful, memory-making Mother’s Day yesterday!
I’m Laura (Pitzer) Emerich and I started these blogs last September to channel the memories I have of my mom and how she impacted my life – as well as the lives of so many others the world over. I’m one of five children of the trailblazing pioneer who originated the copycat recipe movement, as my mom is Gloria Pitzer; aka: the famous Recipe DetectiveTM, investigator of Secret RecipesTM. As such, my inherited love for writing, which came from my mom’s genes, took me on this incredible journey, down a new and diverse path of blogging to honor her legacy.
TheRecipeDetective.com website was originated by my brother, Mike, years ago to help bring our parents’ Secret RecipesTM business into the digital age, on the internet. I remember when Mom got her first computer…she tried to learn how to operate it, even just to get into her email; but, she was too frustrated by the new technology and ended up giving the computer to one of her grandkids, who new what to do with it. Mike managed the website and email until he passed it on to me last summer, because I wanted to start these blogs about our mom, in tribute to her legacy!
Mom passed away over a year ago – in January of 2018. Shortly before her passing, Mom’s last cookbook was published by Balboa Press. I worked, together, with Mom for over two years to write it. It’s actually a rewrite of Mom’s favorite self-published cookbook, Gloria Pitzer’s Better Cookery Cookbook (May 1983, 3rd Printing), freshly formatted and somewhat updated for a new, digital generation. The writing/rewriting collaboration put our mother-daughter relationship on a whole new level.
In the process of publishing the new/old cookbook through Balboa Press, they REQUIRED us to change the book’s title (or they wouldn’t publish it) because it too closely resembled the title of another cookbook by the famous Betty Crocker! It was supposed to! Regardless, I failed to get through to the publishers that the whole premise of the entire cookbook was a parody of IMITATIONS, from the title of the book, Better Cookery Cookbook v. Betty Crocker’s Cookbook, to the recipes, themselves – Hopeless Twinkles, for example, is similar to Hostess Twinkies; and Wednesday’s Chili sounds similar to Wendy’s, the fast food chain.
Balboa suggested calling the new book Gloria Pitzer’s Cookbook, but that wasn’t good enough for Mom and I. Thus, Gloria Pitzer’s Better Cookery Cookbook, with the secondary title of “Famous Foods from Famous Places – the Best of the Recipe Detective”, grudgingly became Gloria Pitzer’s Cookbook – the Best of the Recipe Detective, with the secondary title of “Famous Foods from Famous Places” remaining. I suppose, contrary to Charles Colton’s famous quote, imitation isn’t always considered flattering!
As a matter of fact, there were a lot of food companies that were totally offended by a small-town homemaker, not only imitating their products in her own kitchen, but also naming her recipes to sound like theirs! As well as, sharing her recipes with the public, so they could also “eat out, at home!” Many companies complained of copyright infringements and threatened her with lawsuits, but none of them actually took her to court. One company, however, started an ad campaign, using a 1970s, stereotype housewife with a claim that even she can’t make their product at home!
Stouffers’ and Orange Julius’ attorneys were among the worst of the top 10 complainers in that offended category. Continuously, the Orange Julius people threatened Mom with lawsuits regarding one of her “Original 200” make-alike recipes, “Orange Judas”, as found (in 3 versions) on page 6 of her self-published cookbook, The Secret Restaurants Recipes Book (Jan. 1977). In fact, neither company liked it when Mom AND the media referred to her recipes’ finished products as being like their products, nor did they want her recipes’ names to sound anything like their own products’ names.
Mom renamed her “Orange Judas” recipe a number of times, and still couldn’t appease that company! Regardless of their lawsuit threats, she finally settled on “Orange Brutus” for the recipe’s name. In a way, Mom turned that “lemon into lemonade”, so to speak; since, as she promoted it, “Brutus was the one who ‘did in’ Julius!” [See Mom’s recipe at the end of this blog.]
All the fights between the companies saying she infringed on their copyrights and Mom wanting to pursue her right to create her own homemade versions and promote them, just spurred her on all the more! She felt that, if all of these companies’ attorneys were persistently huffing and puffing to blow her house down, she must be on the right path – and she must have gotten pretty close with her imitations too!
On the other hand, some food companies, such as White Castle and Sanders Chocolates, were honored by Mom’s efforts at flattery by imitating their products… In fact, the Hershey and General Foods corporations happened to be a slight mixture of both. At first, their attorneys wrote to Mom to cease and desist the use of her recipe titles, “Recess Peanut Butter Cups” and “Shape & Bake”, for they too closely resembled their trademark names, “Reese’s” and “Shake & Bake”, as to cause confusion between the products; inferring lawsuits would follow if she didn’t cooperate.
To the Hershey corporation, Mom explained the meaning behind her title, using the word recess (as in a retreat); she also offered to only use (and promote) Hershey’s chocolate in the recipe. In the original version of this recipe, Mom used Nestle’s brand and noted not to substitute on the brand. The Hershey corporation was agreeable to, both, Mom’s explanation and offer.
Mom also worked with the General Foods corporation, changing the title of her coating mix to “Shook & Cook”, with which General Foods was, likewise, pleased. Mom had sent General Foods a copy of an editorial page from her newest cookbook (at that time), The Joy of NOT Cooking…Anymore than You have To (1983). In the editorial, Simple Reproductions, Mom wrote about her recipe imitations and their effect on certain “big” companies, comparing her opposite encounters with General Foods’ attorneys and Stouffers’ attorneys.
General Foods was pleased with Mom’s editorial compliments on their helpful approach and even offered Mom complete cooperation at any time with any of their products that she used as ingredients in her recipes. As Mom said in the editorial, “now that’s a BIG company – big in spirit and in customer relations. I purchase all of their products as often as I possibly can to show my approval of their efforts not to alienate a customer.” Unlike Stouffer’s hammer approach, General Foods took a scalpel approach to reach a remedy that could benefit, both, them and Mom.1 There was no problem with the recipe Mom presented as an imitation of their product, they just wanted a different title for it to protect their trademarks and copyrights.
As I wrote about in an earlier blog, Imitation, Merriam-Webster.com says that imitation means “something produced as a copy; resembling something else…” and Dictionary.com says, “to imitate someone is to pay the person a genuine compliment…” Thus, Mom often referred to herself as “the Rich Little of recipes”. Rich Little was a famous, stand-up comedian and extremely good imitator of celebrity voices; while Mom was a comedic writer and cartoonist, as well as an imitator of “famous foods from famous places”!
I found it ironic – and still do – that over the years, since Mom officially started her Secret RecipesTM enterprise in 1973, so many people have imitatedher, the ORIGINAL famous foods imitator. It’s a niche Mom originally carved out in the early 1970s. But, not all of those who have followed since have given Mom the appropriate credit due her for being the original sleuth to uncover the supposed secrets of the food industry, imitating the “famous foods from famous places” at home! Kudos to those who have given Mom the proper credit, though!
In other news…
According to NationalDayCalendar.com, among some of the national celebrations taking place right now, today is National Women’s Checkup Day! According to the website, there are five healthy habits “they” recommend women do to improve their well-being… (1) maintain regular checkups, (2) be physically active, (3) stick to a healthy diet, (4) don’t smoke and (5) follow general safety rules. Use #Women’sCheckupDay to post your tribute to women’s health on social media.
In addition, for foodies and gardeners, alike, NationalDayCalendar.com says that May is also National Strawberry Month! The website suggests that, to observe the holiday, you could visit a “pick-your-own” strawberry farm (or go to your local farmers’ market), plant a few strawberry plants of your own (or in a community garden) and/or prepare a recipe that uses strawberries. The website also gives a few links to some good strawberry recipes.
However, I have a great recipe for you, here, with a strawberry alternative! As discussed above, this famous frozen drink imitation has been in Mom’s repertoire since the beginning of her self-publishing business in 1973, as it’s one of her “Original 200” recipes. It has appeared in several of her cookbooks, in a few different versions and under a few different names; but, all of which Mom personally created. This form (pictured below) can currently be found in Mom’s last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Balboa Press, Jan. 2018)…as always, asking only for proper credit if you care to share it!
NOTE: Mom’sstrawberryversion of this Brutus drink appeared in her cookbook, The Three-In-One Book of Less Fat and Sugar & Best Bread Recipes (Secret Recipes, Marysville, MI; Jan. 1977, p. 11), which is no longer in print, but used copies may be found on Amazon or eBay. This strawberry version calls for 7-Up or Faygo Red Pop and a strawberry Kool-Aid type of drink powder instead of the orange juice or Tang ingredients that some of her other versions include. I posted one of those other versions in a previous blog, Recipes and Radio, back in November of last year.
The cookbook also offers a version of just the “powdered mix” to jar up and mix, by tablespoonful, with individual glasses of your own chosen liquid. Mom’s recipes were often quite flexible in this way, as she recognized (having 5 children and a husband to feed) that a lot of peoples’ tastes vary, and good recipes should be able to accommodate such taste variances.
1 References to scalpel and hammer are from a former television show, Person of Interest (Season 3, episode 12), when Shaw says, “There’s a time for a scalpel and a time for a hammer. It’s hammer time!”
2 The earliest written form I can find of this proverb is a reference by William Shakespeare, in his 1600 play, As You Like It, when Rosalind asks, “Why then, can one desire too much of a good thing?”
Happy Monday, to all, and welcome to Mondays & Memories of My Mom!
I’m Laura Emerich and this collection of blogs is dedicated to the legacy of my mom, Gloria Pitzer, whom the world knows as the ORIGINAL Recipe DetectiveTM – pioneer and innovator, carving out the original niche for the ‘copycat recipes movement’. However, Mom has rarely ever received credit for its inception – other than a mention of it in the 1976 Guinness Book of World Records for being the first to recreate “fast foods” at home! When I searched for the term, ‘copycat recipes movement’, on Bing, I received 1,360,000 results – and Google brought me about 1,520,000 results! If that’s not a movement, what is?
Another search on Bing, for “Gloria Pitzer”, brought me about 92,300 results – seems there’s an attorney by the same name! When I searched for Mom’s name, on Google, there was an amazing 247,000 results! Regardless of what Todd Wilbur would have you think; long story, short… he actually got his start in the copycat recipes movement by ordering a copy of my mom’s cookbook, Secret Fast Food Recipes, in April 1989 and, then, proceeding to copy and even plagiarize my mom’s recipes; basically, passing her story off as his own!
The title to this week’s post, Mother, May I?, just kind of came to me as I sat down at my keyboard. In part, because it’s May; but, also, because Mother’s Day is coming up in less than a week. So, I wanted to write a special tribute for my mom, as well as for all mothers, since they are our first and most influential impression – nurturing us, teaching us and molding who we become as adults, ourselves.
Out of curiosity, I searched Bing for “What can be learned from ‘Mother May I’?” I know it develops interpersonal skills, as well as enforces good manners, but what else… Ironically, I found an interesting article called What We Can Learn From The Game ‘Mother May I’[Margaret’s Message For May] by Gerry Gavin (May 05, 2016). The website describes the author thusly…
Given my mom’s faith in God, she would call this happenstance a “meant to be”, as Hay House also happens to be the parent company of Balboa Press, the publishers of Mom’s last book, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective (Jan. 2018). That book is, basically, a re-write (by me, for Mom) of her favorite, self-published cookbook, The Better Cookery Cookbook (Secret Recipes, St. Clair, MI; 1982).
Mom and I collaborated on the new edition for over 2 years – such as what to keep and what to leave out, since some information was obsolete for the new digital generation that was going to be able to enjoy it as an eBook 35 years later, as well as for those who still like the traditional, hard-copy book. The collaboration lead me and my mom to see each other in a new and even more creative way than ever before. Anyway, out of that rabbit hole…
Mother’s Day is May 12th!
Please allow me to repeat myself as I boasted previously, in my first blog, A Legacy of Love, about Mom…
Over the years, [she] personally inspired me in so many ways…as a writer, artist, crafter, homemaker, cook, mother, teacher… How she managed to juggle all of these same hats with a husband and 5 kids, for which to take care, always amazed me…
[Mom’s] taste buds and culinary skills, combined with her creative writing skills and sarcastic sense of humor, developed into their own super power… she found a niche that people wanted – “eating out at home”, she called it – and she set to work, discovering how to mimic fast food & restaurant dishes at home; as well as, shelf-stable grocery items. If it saved her household money, she wanted to share it with others to help them save money too…
She was a trailblazer… writing her own [copycat] recipes and marketing her talents through newspapers, magazines, local television talk shows…but, especially through radio talk shows. For nearly 40 years she was a regular on a few local [Southeastern Michigan] radio talk shows such as ‘Ask Your Neighbor’, hosted by Bob Allison on WWJ-Radio, which still airs out of the Detroit area today and ‘Listen to the Mrs.’, which is still hosted by Art Lewis on WSGW-Radio in Saginaw, MI… Mom did radio shows all over the country – mostly by phone, from the comfort of home.
I wish I had half of my mom’s talents in marketing! However, I do have her drive to learn! I also share her passion for writing, although I’ve never kept daily journals like Mom. I love her so much and I’m eternally grateful for all she has taught me and given me throughout my life (along with my dad, but his day comes next month!) Furthermore, Mom continues to teach and give to me, even from beyond – not only through my memories of her, which writing these weekly blogs strongly inspires, but also through all of her self-published and marketed writings, artwork and recipes – about which I’ve been writing for almost 8 months, now, and will continue to do so for as long as I’m able!
This may not make sense to someone who hasn’t lost their mother, but I feel that the more I read and re-read her work, the more I feel like I’m “with her” again. I know Mom’s always with me…but, I don’t feel like I’m always with her until I delve into all of her works…the way I felt even closer to her when I was working on the re-write of her Better Cookery Cookbook.
The best I can do, to pay tribute to my mom…and the best way any one can pay tribute to their mom, as well, is to pay it forward – all that she’s sacrificed, given and taught – passing it on to the next generation and hoping they do the same is the best any of us can do! Nowadays, like Mom did in her writings, I want to bring “my readers” a smile and a laugh, as well as bits of knowledge (Mom always said I should “learn something new everyday!”). Also, I want to pass on all the memories, traditions and teachings that my mom gave me, hoping it benefits someone in some way as much as it has me, even if it’s only an added smile to their day!
I, too, would like to know why pickles (and so many other odd things) are honored for a whole week, while mothers (our givers-of-life) only get one day to be honored! Mothers, all around us, are the most influential and compelling people, the world over – not only in how they impact our own personal lives, but also in how they diligently apply themselves to positively impact the world!
We should all honor our mothers and fathers regardless of the day…always! However, this Sunday, go over and above that to honor your mother most importantly! This should be National Mother’s Month! We should start a campaign… #NationalMothersMonth! According to the United Nations Foundation, they “know how important mothers are in promoting prosperity, success, and growth in communities around the world.” They also give us 5 important things to remember on Mother’s Day – check it out on the blog at unfoundation.org!
In wrapping up, since May is also National Stroke Awareness Month, I‘d like to re-mention that Mom’s love for writing and journaling helped her, to some degree, in dealing with the dementia, from which she suffered, following a double stroke and grand mal seizure in 2015. The love she held for writing was as much a form of therapy for Mom’s memories as it was just a natural reflex for her to relax, reflect and meditate. A lot of what Mom wrote about was regarding finding the blessings in any given day or moment; good and bad, alike. That’s just how she was raised, being grateful everyday – not just for Life’sgifts, but also for Life’schallenges that she confronted and overcame, empowering her to do more rather than discouraging her to fail. Failure was never an option her faith would allow in!
Mom penned her feelings and memories in journals for most of her life. My younger sister, Cheryl, has all of Mom’s journals that still exist. Some were lost or destroyed over the years. But, Mom also recorded a lot of her feelings and memories in all of her publications too. Over the past year, since Mom went to her heavenly realm, I have really enjoyed re-reading all of her “Food for Thought” memories that are sprinkled throughout her cookbooks and newsletters, of the copies I have. I still use all my books of Mom’s – all the time!
Shortly after starting these blogs, I decided to include one of Mom’s “free” recipes with each one. During Mom’s over-40-year era as the Recipe DetectiveTM, she promoted her business by offering (in exchange for a SASE) a sheet of free sample recipes, along with information on how to order her currently available (at that time) products…cookbooks, newsletters, bulletins and more! The sheets changed every so often over the years; as the product offerings changed so did some of the free sample recipes.
I thought I had recently exhausted all the “free” recipes from Mom’s information sheets, of which I have copies; but, I found more!!! I still continue to work on updating the Recipes tab on this website with all the recipes that used to be on here before my brother transferred it to me last year. Plus, I’m adding all of these “free sample recipes”, which I’ve been posting in my blogs, from Mom’s ordering information sheets over the years.
This pizza imitation has been in Mom’s repertoire since the inception of her Secret RecipesTM business in 1972-1973. It’s one of the “Original 200” recipes that Mom created to imitate the highly sought-after fast-food and junk-food products, launching her famous career as the Recipe DetectiveTM. This version was found in a media promotion that Mom sent out in 1983…as always, asking only for proper credit if you care to share it!
Archer Teacher Fish & Chips, plus Onion Rings option
By Gloria Pitzer, first published in The Secret Restaurant Recipes Book (National Homemaker’s Newsletter, Pearl Beach, MI; Jan. 1977, p. 1)
Arthur Treacher was once Merv Griffin’s right-hand-man. A dignified and accomplished actor that we best remember from the 1930s & 1940s.
3 cups boxed pancake mix
3-4 cups club soda
0.4-oz. pkg. ranch dressing mix powder
2-3 lbs. fish fillets (any good frying-type)
With wire whisk, combine the pancake mix and enough of the club soda so that the batter is the consistency of buttermilk – pourable! Whisk in the ranch dressing mix.
Dip the fillets into just enough plain, all-purpose flour to coat them lightly but evenly. Let coated fillets dry a few minutes on wax paper. Dip coated fillets into wet batter to coat lightly but evenly, letting excess batter drip back into bowl.
Using a heavy sauce pan or electric fryer, fry a few pieces at a time in 3-inch deep oil heated to 385F degrees. Turn the pieces once to brown each side (at about 2-3 minutes per side).
Remove from hot oil, using the tip of a sharp knife. Do NOT use tongs as it may cause coating to break and fall off. Keep pieces warm on a cookie sheet or in a roasting pan in a warm oven until all pieces have been fried. Serves 4-6.
ONION RINGS OPTION: (what to do with extra, left-over batter, as it does not keep well…)
Cut 3 firm white onions, each about the size of an orange., into 1/4-inch thick slices and separate into rings. Run these under cold tap water in a colander and let excess water drain off.
As with the fish (above), dip the rings into just enough plain, all-purpose flour to coat them lightly but evenly and let them dry for a few minutes on wax paper. One at a time, dip coated rings into the wet fish batter (above) to coat lightly but evenly, letting excess batter drip back into bowl. Then, drop each ring into 2-inch deep oil heated to 385F degrees. Turn the pieces once to brown each side (at about 2-3 minutes per side or until golden brown and crispy).
Remove from hot oil, using the tip of a sharp knife. Do NOT use tongs as it may cause the coating to break and fall off. Drain rings on paper towels and keep warm on a cookie sheet in the oven, on low, until all rings have been fried. Serves 4 nicely.
By Gloria Pitzer, from her “Free Recipes & Ordering Information” sheets
2 lbs. ground beef
4 TB oil
2 envelopes onion soup mix
0.4-oz. envelope ranch dressing mix
2 cups hot, black coffee
6-oz. can tomato paste
1 TB each: chili & cumin powders
Brown beef in oil, using a large skillet on medium heat and crumbling it with a fork, until pink color disappears. Sprinkle on soup mix and dressing mix, then, add the coffee and stir well. Remove 1 cup of mixture to blender and blend on high speed until it looks like cement mortar. Return blender mixture to skillet and add the rest of the ingredients. Continue cooking for 30 min., uncovered, stirring occasionally. Spoon over hot dogs or serve like sloppy joes. Serves 6.
1997 – Gloria Pitzer Presents The Original 200 Plus Secret Recipes Book was written, illustrated and published by Gloria Pitzer (Secret Recipes, St. Clair, MI). NO LONGER IN PRINT – this cookbook is a collection of the first 200 recipes developed and tested by Gloria Pitzer in the early 1970s for her monthly newsletter and original 4” x 6” recipe-card sales before she ever had cookbooks; now in one collection, plus almost 100 more! Many of products or dishes from places no longer available all in a 60-page, 8.5” x 11” format.
1976 – Gloria Pitzer’s The American Cookery Cookbook was a bi-centennial edition written, illustrated and published by Gloria Pitzer (Happy Newspaper Features, Pearl Beach, MI), having a 5.5” x 8.5” format of 46 printed pages with 200 index listings. NO LONGER IN PRINT – this Limited Edition cookbook boasts a collection of 200 years of recipes, humor, history and hints selected from each of the 50 states of the U.S. and sold for $2 each.
We’d love to hear from anyone who still has old copies of Gloria Pitzer’s The American Cookery Cookbook! Please write to us at: email@example.com
Sub-Title: “Random Notes”, “Economical Receipts from Colonial Times to Present”, Native Cooking from the Heart of America”
1973 – The Better Cooker’s Cookbook was written, illustrated and published by Gloria Pitzer (Happy Newspaper Features; Algonac, MI), having a 5.5” x 8.5” format of 53 pages, filled with humorous quips, tips and cartoons; plus, over 150 index listings. NO LONGER IN PRINT – This is a collection of recipes that Gloria originally published in Cookbook Corner, a recipe column she syndicated to many newspapers for over 5 years. The recipes were all “reluctant-cook-budget-tested” by Gloria and her family of seven! The books sold for $1.50 each, plus $0.25 postage.
This cookbook was part of Gloria Pitzer’s “Laughable Books”™ series, which were free-lanced in newspapers and magazines, previously included Reliable Recipes for Reluctant Cooks, Helpful Hints for Helpless Housekeepers (or Housework has its Hang-Ups), Shakespeare: Wherefore Art Though? (or It Could be Verse), What Dr. Spock Left Out (or Bringing Up Parents), Full House as Kept by Gloria Pitzer and Woman’s Lip as Ms-Pronounced by Gloria Pitzer.
Sub-Titles: “Budget Recipes”, “Over 200 Simple Sensible Suggestions from and for Semi-Gourmets”
1972-1976 – The development of the “Original 200” – a recipe card collection by Gloria Pitzer
1972-1976 – “Gloria Pitzer’s Secret Recipes” began with a unique collection of about 200 recipes (each printed on 4”x6” index cards, ready for filing), which Gloria developed and tested in her own kitchen – recipes for making famous fast-food dishes and favorite supermarket products right at home; with the intention to save households money on their “entertaining” & “grocery” costs. This photo (above) is a copy of one of her own ads [as seen on the back of her bi-centennial cookbook, Gloria Pitzer’s The American Cookery Cookbook (July1976)], for how to buy these recipe cards at $0.25 each or 5 for $1. These are NO LONGER IN PRINT!
We’d love to hear from anyone who still has her original, individual recipe cards! Please write to us at: firstname.lastname@example.org