1979 – Gloria Pitzer Presents Top Secret Recipes Al’a Carte

1979 (Sep) – Gloria Pitzer Presents Top Secret Recipes Al’a Carte

1979 – Gloria Pitzer Presents Top Secret Recipes Al’a Carte cookbook was written, illustrated and published by Gloria Pitzer (Gloria Pitzer’s Secret Recipes, St. Clair, MI). Some of the art work in this book was also done by 2 of Gloria’s 5 children, Mike Pitzer & Debbie Pitzer (now, Hamilton). NO LONGER IN PRINT – this cookbook, sometimes referred to as “Book 4” or the “Orange Book”, had a 52-page, 8.5″ x 11″ format and sold for $5 per copy. The recipes in this book were uniquely laid out like an encyclopedia, in alphabetical order; so, there was no index included in the 1st printing. However, one was added in later printings with over 370 index listings. Over the many years and various printings, the cover was changed slightly, but the title always remained the same, along with the original masthead, “Cookbook”.

Fun Facts:

  • Sub-Titles: “Book 4”
  • Printings: 3
  • Years: Sep 1979 – Aug 1981
  • Recipes: 377 listed in 3rd printing
  • Pages: 52
  • Size: 8.5″ x 11″
  • Original Price: $5.00
  • Used copies on eBay: $22.99
  • Used copies on Amazon: $12
  • ISBN: unknown
  • NO LONGER IN PRINT

1978 – Gloria Pitzer Presents: Eating Out at Home

1978 Sep – Gloria Pitzer Presents: Eating Out at Home

1978 – Gloria Pitzer Presents: Eating Out at Home a cookbook written, illustrated and published by Gloria Pitzer (Gloria Pitzer’s Secret Recipes, St. Clair, MI). NO LONGER IN PRINT – this cookbook, sometimes referred to as “Book 3” or the “Yellow Book”, had a 52-page, 8.5″ x 11″ format filled with her famous make-at-home recipes for imitating fast foods, restaurant dishes and grocery products. In addition, Gloria includes background information along with her usual witty & humorous stories, food-for-thought and over 240 index listings. It sold for $5 per copy. Over the years of various printings, the cover changed slightly, but the title remained the same. The masthead originally read “Secret Recipe Report”, but it changed to “Cookbook Secrets” in later printings, The sub-title, “A Recipe Portfolio”, was also added in the later printings.

Fun Facts:

  • Sub-Titles: “Book 3”, “A Recipe Portfolio”
  • Printings: 12+
  • Years: [Summer] 1978 – Sep 1981+
  • Recipes: 227 listed in the first printing
  • Pages: 52
  • Size: 8.5″ x 11″
  • Cover: Paperback
  • Original Price: $5.00
  • Used copies on eBay: $22.97
  • Used copies on Amazon: $12.50
  • ISBN: unknown
  • NO LONGER IN PRINT

Comments (as seen on Amazon):

5 out of 5 stars – Five Stars – Adella Holbeck (Ft. Morgan, CO); July 20, 2014 [Verified Purchase] – “So happy to find this cook book.” https://www.amazon.com/Eating-Cookbook-Secret-Recipe-Report/product-reviews/B000JCATQY/ref=cm_cr_dp_d_show_all_btm?ie=UTF8&reviewerType=all_reviews

1977 – The Second Helping of Secret Recipes by Gloria Pitzer

1977 (Jul) – The Second Helping of Secret Recipes by Gloria Pitzer

1977 – The Second Helping of Secret Recipes was written, illustrated and published by Gloria Pitzer (National Homemakers Newsletter, St. Clair, MI). NO LONGER IN PRINT – this cookbook is sometimes referred to as “Book 2”, “2nd Helpings” or “The Green Book”. Over the many years and various printings, the cover changed slightly, as did the size and price of the book. The size changed from the original 80-page, 5.5″ x 8.5″ format with 178 recipes listed to a 52-page, 8.5″ x 11″ format with 209 recipes listed. The original title remained the same, but the sub-titles also changed over the years (as seen in the various cover photos shown above and below); while the masthead of “Secret Recipe Report” was added in 1978 and, later, changed to “Cookbook”. Starting in 1978, Gloria’s son, Michael Pitzer, illustrated many of the later printings of this book.

1978 Nov – 2nd Helping of Secret Recipes by Gloria Pitzer
1981 May – 2nd Helping of Secret Recipes by Gloria Pitzer

Fun Facts:

  • Sub-Titles: “Book 2”, “Of Fast Foods & Other Favorites, Imitated by Gloria Pitzer”, “The Junk Food Junkie Rides the Range Again”, “The Fast Food Cookbook, Taking the Junk Out of Junk Food”
  • Printings: 12+
  • Years: July 1977 – August 1981+
  • Recipes: 178 listed originally; 209 listed in the larger size
  • Pages: 80 originally; 52 in the larger format
  • Size: 5.5″ x 8.5″ originally; 8.5″ x 11″ shortly after the 1st printing
  • Cover: Paperback
  • Price: Originally $3.00 for the small format; the larger format sold for $5 each
  • Used copies on eBay (larger format): $10.51
  • Used copies on Amazon (larger format): $13.99
  • ISBN: unknown
  • NO LONGER IN PRINT

Comments (as seen on Amazon):

5 out of 5 starsDid you ever wonder? By Lanah – June 13, 2013 [Verified Purchase] – “I love good food! And I love to share good recipes, it’s a shame this lady isn’t still publishing because this is a gold Mine of great information. I would recommend this to anyone who appreciates good food and a sense of humor!” https://www.amazon.com/Second-Helping-Secret-Recipes-Favorites/product-reviews/B0006WJIQ4/ref=cm_cr_dp_d_show_all_top?ie=UTF8&reviewerType=all_reviews

1976 – The Secret Restaurant Recipes Book by Gloria Pitzer

1976 Aug – The Secret Restaurant Recipes Book by Gloria Pitzer

 (The picture above is from an ad. I can’t find any available pictures of the original cover from the 1st printings in 1976-1977, using the 5.5” x 8.5” format – they may have originally sold for $3 per copy, as “Book 2” did in 1977.)

1976 – The Secret Restaurant Recipes Book was written, illustrated and published by Gloria Pitzer (Happy Newspaper Features, Pearl Beach, MI). NO LONGER IN PRINT – this cookbook, sometimes referred to as “Book 1” or the “Blue Book”, was actually a revised edition of her original cookbook, The Better Cooker’s Cookbook (1973). Although this version wasn’t Gloria’s first cookbook, it was her first true “commercial success”.

Note: So far, I have yet to find any copies of the original, August 1976, small format of this book. I would love to know if anyone still has one – it would be over 42 years old now! Please write to us at: therecipedetective@outlook.com

Over the many years of various printings, the cover design, title and subtitle changed slightly, as did the size and price of the book. The size changed from the original 80-page, 5.5″ x 8.5″ format to a 42-page, 8.5″ x 11″ format in 1977. The masthead, “Secret Recipe Report” was added in 1979 and changed to, simply, “Cookbook” in 1981. These changes can be seen on the various cover photos shown below.

1977 Jan – The Secret Restaurant Recipes Book by Gloria Pitzer
1978 Apr – The Secret Restaurant Recipes Book, Revised by Gloria Pitzer
1979 Jan – The Secret Restaurant Recipes Cookbook, Revised by Gloria Pitzer
1981 Aug – The Secret Restaurant Recipe File Cookbook, Revised by Gloria Pitzer

In 1982, Michael Pitzer (Gloria’s son, who illustrated many of the printings of this book) was working at Wells Rich Greene in Los Angeles on the Jack-in-the-Box® advertising account. During one of their creative presentations, then President of JIB, Barry Krantz asked if he could get a complete set of Gloria’s cookbooks for their “test kitchen”. Now, we wouldn’t want to jump to any conclusions, but shortly thereafter Jack-in-the-Box was not only back in the burger business, but they also began introducing fresh-baked cookies and wonderful chicken sandwiches. Coincidence? Maybe…

Fun Facts

    • Sub-Titles: “Book 1”, “Fast Foods and Other Favorites”, “The Junk Food Junkie Rides the Range Again” and “The Original Junk Food Book”
    • Printings: 25+
    • Years: Aug 1976 – Aug 1981+
    • Recipes: unknown for original, smaller format; 290 listed in the larger size format
    • Pages: originally 80; larger format had 52
    • Size: originally 5.5″ x 8.5″; later format was 8.5″ x 11″
    • Cover: Paperback
    • Price: original (possibly) $3 per copy; later printings were $5 per copy
    • Used copies on eBay (of larger formats): $9.99
    • Used copies on Amazon (of larger formats): $20.95
    • ISBN: unknown
    • NO LONGER IN PRINT

Comments (as seen on Amazon):

5 out of 5 stars – This became a primary cookbook for me – By John Korkowon November 19, 2012
The hostess twinkie recipe, and ho-ho recipe, and wonder bread recipes are contained in this cookbook.. This was a primary cookbook for me for years! https://www.amazon.com/gp/customer-reviews/R96UQWR58GDOC/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0006WQ2KO

1976 – Gloria Pitzer’s The American Cookery Cookbook

1976 (July) – Gloria Pitzer’s The American Cookery Cookbook

1976 – Gloria Pitzer’s The American Cookery Cookbook was a bi-centennial edition written, illustrated and published by Gloria Pitzer (Happy Newspaper Features, Pearl Beach, MI), having a 5.5” x 8.5” format of 46 printed pages with 200 index listings. NO LONGER IN PRINT – this Limited Edition cookbook boasts a collection of 200 years of recipes, humor, history and hints selected from each of the 50 states of the U.S. and sold for $2 each.

We’d love to hear from anyone who still has old copies of Gloria Pitzer’s The American Cookery Cookbook! Please write to us at: therecipedetective@outlook.com

Fun Facts:

    • Sub-Title: “Random Notes”, “Economical Receipts from Colonial Times to Present”, Native Cooking from the Heart of America”
    • Printings: 1 (Limited Edition)
    • Years: 1976 (July)
    • Recipes: 200 index listings
    • Pages: 46
    • Size: 5.5” x 8.5”
    • Cover: Paperback
    • Price: $2
    • Used copies on eBay: not found
    • Used copies on Amazon: not found
    • ISBN: unknown
    • NO LONGER IN PRINT

1974 – Gloria Pitzer’s The Better Cooker’s Christmas Cookbook Collection

1974 – Gloria Pitzer’s The Better Cooker’s Christmas Cookbook Collection

1974 – Gloria Pitzer’s The Better Cooker’s Christmas Cookbook Collection was written, illustrated and published by Gloria Pitzer (Happy Newspaper Features, Pearl Beach, MI), having a 5.5” x 8.5” format of 128 pages with over 150 index listings. NO LONGER IN PRINT – Gloria described this book as a small, “unsophisticated” collection of perfectly reliable recipes, interesting customs, Hanukkah foods and some history about this December holiday; as well as humorous readings tucked in here and there to prove that cookbooks needn’t make dull reading. The 3-ring binder-style books were printed on salvaged paper and sold for $2 each.

Fun Facts:

    • Sub-Titles: “Holiday Recipes and Ideas”
    • Printings: 1
    • Years: 1974
    • Recipes: over 150 index listings
    • Pages: 128
    • Size: 5.5″ x 8.5″
    • Cover: Paperback
    • Price: $2
    • Used copies on eBay: not found
    • Used copies on Amazon: not found
    • ISBN: unknown
    • NO LONGER IN PRINT

1974 – The Big-Little Cookbooklet by Gloria Pitzer

1974 – The Big-Little Cookbooklet was a small-sized booklet written, illustrated and published by Gloria Pitzer (Happy Newspaper Features, Pearl Beach, MI) & was part of a limited series called “Dumb Little Cookbooks – Reliable Recipes for Reluctant Cooks” from Gloria’s Homemaker’s Newsletter. NO LONGER IN PRINT – This book has a 5.5” x 4.5” format of 48 pages with 22 recipes for low & no sugar dishes, desserts, main dishes, salads and side dishes. The booklet also has 15 “write-your-own-recipe” pages, plus extra “cook’s notes” pages. The booklets were assembled and decorated by hand and sold for $1 each.

Fun Facts:

    • Printings: 1
    • Years: 1974
    • Recipes: 22
    • Pages: 48
    • Size: 5.5″ x 4.5″
    • Cover: Paperback
    • Price: $1
    • Used copies on eBay: not found
    • Used copies on Amazon: not found
    • ISBN: unknown
    • NO LONGER IN PRINT

1973 – The Better Cooker’s Cookbook by Gloria Pitzer

 

1973 – The Better Cooker’s Cookbook by Gloria Pitzer

1973 – The Better Cooker’s Cookbook was written, illustrated and published by Gloria Pitzer (Happy Newspaper Features; Algonac, MI), having a 5.5” x 8.5” format of 53 pages, filled with humorous quips, tips and cartoons; plus, over 150 index listings. NO LONGER IN PRINT – This is a collection of recipes that Gloria originally published in Cookbook Corner, a recipe column she syndicated to many newspapers for over 5 years. The recipes were all “reluctant-cook-budget-tested” by Gloria and her family of seven! The books sold for $1.50 each, plus $0.25 postage.

This cookbook was part of Gloria Pitzer’s “Laughable Books”™ series, which were free-lanced in newspapers and magazines, previously included Reliable Recipes for Reluctant Cooks, Helpful Hints for Helpless Housekeepers (or Housework has its Hang-Ups), Shakespeare: Wherefore Art Though? (or It Could be Verse), What Dr. Spock Left Out (or Bringing Up Parents), Full House as Kept by Gloria Pitzer and Woman’s Lip as Ms-Pronounced by Gloria Pitzer.

Fun Facts:

    • Sub-Titles: “Budget Recipes”, “Over 200 Simple Sensible Suggestions from and for Semi-Gourmets”
    • Printings: 1
    • Years: 1973
    • Recipes: 150 listed
    • Pages: 59
    • Size: 5.5″ x 8.5″
    • Cover: Paperback
    • Price: originally $1.50
    • Used copies on eBay: not found
    • Used copies on Amazon: not found
    • ISBN: unknown

THE HISTORY OF “Gloria Pitzer’s Secret Recipes Newsletter”

1974 – Gloria Pitzer’s Homemaker’s Newsletter – written, illustrated and published by Gloria Pitzer (Happy Newspaper Features, Pearl Beach, MI) – started as “a monthly compendium of fact and fancies”, as Gloria referred to it, adding that it was “the almost-magazine…not quite a newspaper…that can build into a book.” NO LONGER IN PRINT – this was, originally, a small, 3-ring binder-style publication, printed in a 5.5” x 8.5” format with 12 back-to-back pages packed full of “food for the table and food for thought”, household tips, humorous quips and cartoons; plus, a “Readers Swap Shop”. The newsletter originally sold for $0.50 per issue, as well as $2.75 for a 6-month subscription or $5 for a 1-year subscription.

Over the decades, the newsletter evolved with the changing times – the name slightly changed a few times, as well as the size and number of issues printed in a year; plus, of course, the cost grew with inflation too. By 1976, it was being published monthly in an 8.5” x 11”, 10-page format and sold for $0.50 per copy or $6 for a 1-year subscription. By 1978 the name slightly changed to Gloria Pitzer’s National Home News Magazine, though the format remained the same; and it sold for $7 per 1-year subscription.

In 1980, Gloria Pitzer revised the newsletter again, getting right to the heart of cooking – reducing the number of ingredients to comply with your time and, most of all, your budget. While the format size remained the same, the name was changed to “Gloria Pitzer’s Monthly Cookbook of Secret Recipes”. Each copy contained about 100 recipes and sold for $1 per issue, or you could subscribe for a full year.

Starting with the Summer issue of 1984 (Jul-Aug-Sep), the newsletter was published quarterly under the name Gloria Pitzer’s Cook’s Quarterly, still in an 8.5” x 11” format with up to 20 pages full of “Food for Thought” & “Thoughts on Food”; plus, household hints, short cut cooking tips and recipes for imitating favorite restaurant dishes and grocery products at home. It sold for $10 per 1-year (4 issues) subscription or $2.50 for a single issue.

By 1986, the newsletter was being published every 2 months under the name Secret Recipes Newsletter. Still in the 8.5” x 11” format, the 12-page publication boasted at least 50 recipes per issue along with humorous stories, “Food for Thought” and news on nutrition, restaurants and product reviews. It continued to sell for $10 for a 1-year subscription of 6 issues (or $2 per single copy) until 1989, when the price was raised to $12.50 for a 1-year subscription (or $2.50 per single copy). Then, in 1991, the price went down to $12 per year and $2.50 for single copies. The bi-monthly newsletter was temporarily retired after the March-April 1994 issue.

However, in 1995, the publication was back by popular demand under the name Gloria Pitzer’s Secret Recipes Quarterly for $16 per year (4 issues) with 20 pages per issue; each issue featured at least 75 recipes for imitating famous restaurant dishes and grocery products at home; plus, more “Food for Thought”, household hints and cooking tips. But, by 1997, the publication went back to the bi-monthly, 12-page format under the old name, Gloria Pitzer’s Secret Recipes Newsletter and sold for $16 per 1-year subscription (6 issues) or $2.75 per single copy.

In January 1998, the newsletter went back to being a monthly publication with the name shortened to Gloria Pitzer’s Secret Recipes. The 8.5” x 11”, 8-page format was still full of “Food for Thought”, household hints and tips, famous restaurant recipes and grocery products you can make at home. During its last year of publication, it sold for $18 per 1-year subscription or $2 per single copy. It was permanently retired, after 27 years, with the December 2000 issue.

“Every issue is like getting together for coffee with friends!” SM – Gloria Pitzer

We’d love to hear from anyone who still has old copies of her original newsletters! Please write to us at: therecipedetective@outlook.com

The Inception of “Gloria Pitzer’s Secret Recipes”

1972-1976 – The development of the “Original 200” – a recipe card collection by Gloria Pitzer

(July 1976 ad for Gloria Pitzer’s 4×6-inch recipe cards.)

1972-1976 – “Gloria Pitzer’s Secret Recipes” began with a unique collection of about 200 recipes (each printed on 4”x6” index cards, ready for filing), which Gloria developed and tested in her own kitchen – recipes for making famous fast-food dishes and favorite supermarket products right at home; with the intention to save households money on their “entertaining” & “grocery” costs. This photo (above) is a copy of one of her own ads [as seen on the back of her bi-centennial cookbook, Gloria Pitzer’s The American Cookery Cookbook (July1976)], for how to buy these recipe cards at $0.25 each or 5 for $1. These are NO LONGER IN PRINT!

We’d love to hear from anyone who still has her original, individual recipe cards! Please write to us at: therecipedetective@outlook.com