Mondays & Memories of My Mom – In the Beginning…

Happy Monday everyone! Thank you for stopping in…

Since I started this blog series over a year ago, I have found so much joy in re-reading all of my copies of Mom’s old “No Laughing Matter” columns, books and newsletter issues. As I mentioned last week, they are my go-to-material for inspiration in the kitchen, as well as in my writing of these blog entries. Technically, even before that – I was re-inspired by Mom’s writing when I collaborated with her during the last few years of her life to re-write her favorite cookbook, The Better Cookery Cookbook (Secret RecipesTM, St. Clair, MI; May 1983, 3rd printing). We were hoping it could be re-published to inspire new generations in the “digital age” – and it has!

Shortly before Mom passed away, in January 2018, she was so pleased to hear that her “new” book went to print; being published by Balboa Press. The title had to be adjusted to Gloria Pitzer’s Cookbook – The Best of the Recipe Detective, but most of the rest, inside the book, remained close to the same as the original 1983 edition. Unfortunately, Mom never got to see the first printed copy… Then again, she probably saw it, “hot-off-the-press”, before anyone else, from her new vantage point.

[Note: To get your own hard copy and/or eBook editions of Mom’s last book, here are the links at Balboa Press. By the way, they’ll make great Christmas gifts too! Gloria Pitzer’s Cookbook – The Best of the Recipe Detective is available for sale, at $20.99 each, through the publisher, Balboa Press, at https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062252; it’s also available in eBook form, for $3.99, at https://www.balboapress.com/Bookstore/BookDetail.aspx?BookId=SKU-001062253]

Mom was so creative, in so many ways, and had all sorts of talents; but, writing was probably at the top of the list. She had a way with words that made me smile and laugh, as well as make me think, “Hmmm?!” Her newsletters and cookbooks were full of food-for-thought columns, comedic quips, food-for-the-soul meditation and inspiration, historic information and so much more than just recipes.

Mom often said that her books were just as comfortable on the coffee table, for reading, as they were on the kitchen counter, for cooking. In addition, Mom wrote her recipes in an easy-to-understand manner – without any glossy, color photos – just describing it like she was right there, in the kitchen talking to you about it every step of the way. She felt that, since they were products we already know, photos weren’t really necessary; which I, now, find ironic because Mom was the “shutter-bug” in our family – always taking pictures at every gathering.

All of those extra components that Mom put into her works created such a unique combination that it set her products apart from all the rest on the market, at that time, bringing her more media attention than she ever expected. Even without the internet, in the mid-1970s era, word got around fast about the small town housewife that discovered how to make fast food and junk food imitations at home!

The crafty format for Mom’s newsletters and cookbooks was largely influenced by her favorite crafter, Carol Duvall; who, in the 1970s, had a “Craft Letter” (as she called it) and a 5 minute crafting segment on WDIV-TV (Channel 4 in Detroit), called “Here’s Carol Duvall”. Mom followed her craft show religiously and subscribed to her Craft Letter too. That was decades before Carol moved to ABC’s “Home” (1988-1994) and before she began hosting “The Carol Duvall Show” on HGTV (1994-2005), which then moved to DIY (2005-2009).

Mom and Carol became fast friends and, when Carol retired her “Craft Letter”, she offered her subscribers the option of switching to Mom’s newsletter for the same price. She was always a wonderful lady. I found a delightful video clip of Carol Duvall’s 1000th (HGTV) episode celebration on YouTube and pinned it to Mom’s Yarn & Sewing Crafts board on her Pinterest page, which you can follow at https://www.pinterest.com/therecipedetective/.

In the beginning… Mom promoted her creations through radio programs, magazine ads and newspaper food columnists’ reviews that focused on the homemaker. Within the first year of Mom’s newsletter start-up, local television show hosts started hearing about this exceptional lady with a unique, new twist on cooking! Word spread rapidly through the newswire service and national, as well as international (Canada), television shows started requesting interviews with Mom and demonstrations of her distinct recipes.

While Mom always felt most at home on the radio shows in which she participated, there’s no denying that she probably had her greatest (or largest) “claim-to-fame” from television exposure. I’ve put together a rough timeline of Mom’s local and national television appearances over the decades, of which I can remember and find reference to in her writings.

Mom’s first on-television interview was 45 years ago, on my 10th birthday (Nov. 14, 1974). The whole family was invited to the studio, where Mom appeared on “AM Detroit” with host, Dennis Wholley. The show aired locally on WXYZ-TV, Channel 7 in the Detroit-Metro area. Below is a copy of Mom’s story about it.

As a result of that local exposure, Mom was invited to appear on another local, but international, television program. It was on New Year’s Day 1975, across the river from Detroit, in Canada, with host, Bob Hines. The show he hosted aired movies with Bob doing commentary and “intermission interviews”. The show aired locally on CKLW-TV, Channel 9 in Windsor, Ontario­. That was when Mom met Lynn Redgrave, whom Bob was interviewing about her role as the “Happy Hooker”. Mom introduced herself to the actress as the “Happy Cooker”.

That’s about when Mom’s collection of “Secret Recipes” had grown to more than 200 different recipes. She had been printing them all on index cards from her mimeograph machine in our laundry room and selling them for $0.25 each or 5 for a dollar. It was quite a packaging process to fill the combinations of orders. All of us kids and Dad helped Mom on a daily/nightly basis.

Seeing which recipe cards sold the most and getting more requests from her fans for fast food and junk food imitations than any other type of recipe, Mom decided to put all of her popular recipes like those into a cookbook. She thought it was going to be her “only” book on the subject of fast food and junk food, since even the critics thought it was a fad that wouldn’t last long – that was in August 1976 and it was called The Fast Food Cookbook; which Mom revised the following year as The Secret Restaurant Recipes Book [aka: Book 1].

As it turned out, that was only the first in a whole series of books that Mom wrote on the subject. It wasn’t long before Mom retired the recipe cards and started writing and self-publishing more cookbooks, showing people how to make their favorite foods at home. For 30 years, from the launch of her first newsletter in 1974 to her last self-published cookbook in 2004, Mom continued to write and self-publish about 40 cookbooks and 219 issues of the newsletter; covering popular restaurant dishes from across the country, homemade grocery products, fast foods and so-called “junk” foods!

First 5 books of the Secret Recipes Collection

Mom carved a new niche in the food industry that caught the media’s attention by storm. On Christmas Eve 1976, Jack McCarthy of WXYZ-TV’s “Action News” team (seen locally on Channel 7 in Detroit) came out to our house in Algonac to do an at-home-interview with Mom. Below is a copy of one of Mom’s memories about Jack, by whom she was quite impressed.

In the winter of 1980-1981 (not sure of the exact date), Mom did an at-home-interview with the Detroit TV crew of a national show called “PM Magazine”. They came out to St. Clair and filmed Mom making a few of her popular imitations in her own kitchen. That same winter, Mom also had a brief appearance on our local “Noon News” show on WDIV-TV (seen on Channel 4 in the Detroit area).

On a side note, regarding the last statement in the picture (above), Mom did eventually grant “People Magazine” an interview in 1990. However, back to Mom’s television exposure – on July 7, 1981, Mom and Dad flew to Chicago for her FIRST appearance on the “Phil Donahue Show”; demonstrating, again, some of her quick and popular fast food and junk food imitations for the entire hour. Over the following year, that episode re-ran world-wide! As I said in the beginning… Mom “probably had her greatest (or largest) ‘claim-to-fame’ from television exposure”. If you’ve ever wished to be famous – all I can say, from our experience, is “be careful about what you wish!”

Donahue 1981 promo

The fallout from that 1981 “Phil Donahue Show”, which I’ve discussed in other blog entries; left Mom (and Dad) reluctant to do any more television appearances for the next 7 years – that is, until Mom’s friend, Carol Duvall, set her up to appear on a TV show that she was, then, involved with out in California (ABC’s “Home Show”). Wish I could find copies of those episodes on which Mom appeared.

“Hell is God, giving you what you thought you wanted.” – Dick Syatt

It was February 1988, when Mom and Dad flew out to California for Mom’s FIRST appearance on ABC’s “Home Show” with Rob Weller, then host. That was when Mom first met Wally Amos in person! It was one of Mom’s most favorite experiences and memories. Even when she got dementia after her stroke in 2015, Mom always remembered how wonderful and friendly Wally Amos was to her.

 

A couple of years later, on Memorial Day 1990, Mom did an at-home-interview with CNN Cable News. They even came back the next day to film more, while Mom was on the phone, doing a radio show. Their production consequently sparked the interest of a weekly, local paper called “The Voice” and a columnist named Pat Heck, who wrote a very complimentary article about Mom; which she mentions in the clip below!

That fall, in October of 1990, Mom made her first appearance on a local talk show, called “Kelly & Company”; which aired on WXYZ-TV (channel 7 in Detroit) with hosts, John Kelly & his wife, Marilyn Turner. Mom’s interview went so well, they invited her back the following spring. She did the show on May 8, 1991. Mom wrote all about the great experience on the front page of her July-August 1991 newsletter (Issue #151) and she also included three pages of all the recipes she demonstrated on the show. I’ll be adding those to my list of recipes that I want to share with all of you in my blog entries and in the “Recipes” tab on this website. There was also this little clip (below) on page 9 of that issue.

In between the two “Kelly & Company” appearances, on March 19, 1991, Mom had her second appearance on ABC’s “Home” show in Los Angeles. I don’t know what really happened that time around that Mom felt she was “ganged-up-on”, as she mentions in the clip pictured above; but, when Mom came home, she was feeling very disappointed by the whole experience and her own reaction to it. Again, she didn’t want to appear on television anymore.

However, a couple of years later (April 16, 1993), Mom appeared for a SECOND time on “The Phil Donahue Show”. Again, it was for the entire hour; however, this time, the show was not allowed to give out Mom’s contact information – only copies of the recipes she demonstrated on the show. As a result, requests for transcripts of that episode, shattered the show’s record and they sent Mom a letter and a special plaque to commemorate the event. That turned out to be the real FINAL time Mom appeared on TV.

I should mention, though, in the summer of 1993, Mom went back out to California to make an infomercial with the Guthy-Renker Corporation, called “Ask Mike”. It was produced & directed by Positive Response Television for a new way to promote Mom’s Recipe DetectiveTM image and her Secret RecipesTM enterprise. The infomercial was set up similar to Mom’s “Phil Donahue Show” appearance, with cooking demonstrations of some of her most famous imitations, except there were “on-the-street-interviews” of people taste-testing Mom’s imitations and giving their opinions (as Phil Donahue did with his in-studio audience). Unfortunately, the infomercial never aired on TV. But, our family received our own copies of it, at least. Mom was so thrilled that Wally Amos was also involved in the infomercial production, as he was with her first “Home Show” experience in 1988. Wally Amos was the “on-the-street-interviewer”.

IN CLOSING…

1986 – Granny Square How To by Gloria Pitzer

1986 (Fall) – Granny Square How To by Gloria Pitzer

1986 – Granny Square How To was written, illustrated and published by Gloria Pitzer (Secret Recipes, St. Clair, MI). NO LONGER IN PRINT – this 4-page folder of crochet patterns and projects (for vests, sweaters, purses and hats) had an 8½“ x 11” format and sold for $1 a copy. It was meant to be “Number 1 in a series” that could be collected in a 3-ring binder, like the Gloria Pizer’s Secret Recipes Newsletter. However, the series never came to fruition as Gloria had a number of other publishings happening at that time as well. Thus, the project was put on a back-burner, to simmer. I have not found any other issues to the series.

We’d love to hear from anyone who has any of these folders still! Please, write to: therecipedetective@outlook.com

Mondays & Memories of My Mom – Mom’s Story – How Secret Recipes Began, Part 3

Hi everybody and welcome to Mondays & Memories of My Mom! This is a special blog I started last year to carry on my mom’s legacy. I’m Laura Emerich and my mom is Gloria Pitzer; also known as (aka) the one-and-only, ORIGINAL “Secret Recipe Detective”! That’s the name or title bestowed on Mom in the 1970’s era by her many radio talk-show friends and fans, because she could sleuth out the secrets of the food and restaurant industries like Sherlock Holmes (who happened to be one of Mom’s favorite, fictional book characters), determining how their dishes could be made at home with a minimum amount of cost, effort and ingredients.

This week, I am continuing with “Part 3” of my 4-part, special series, “Mom’s Story – How Secret Recipes Began”, sharing with you some of Mom’s own memories of how she came to be “The Secret Recipe Detective”, her trademarked name. This particular series is based on excerpts from Mom’s story, in her own words, as seen on pages 292-297 in her last cookbook, Gloria Pitzer’s Cookbook – The Best of the Recipe Detective, published by Balboa Press (January 2018, 1st Printing) – a re-write by me, Laura Emerich, of her famous, self-published book, “Gloria Pitzer’s Better Cookery Cookbook” (May 1983, 3rd Printing).

Resuming the story, “…How Secret Recipes Began”, here is “Part 3” in Mom’s words:

THE FIRST TELEVISION APPEARANCE

IT WAS THE WORST POSSIBLE TIME to launch a new business. The unemployment rate was terribly high. There was a newsprint paper shortage. There was a gasoline shortage. But, I couldn’t pass up the opportunity to at least try to have my own publication. It was something I had always wanted to do. I couldn’t tell Paul. I knew that! He would have been far too practical to have approved of my starting my own paper, so I enlisted the help of our children.

I was taking in ironing at the time [1973-ish], at $5 a basket, and sometimes earned as much as $50 a week. The money was supposed to supplement Paul’s paycheck, which – as soon as we found could make ends meet – we discovered somebody had moved the ends. So, I took what money I could from the ironing earnings and bought a mimeograph.

Gloria Pitzer – 1974

I kept it in a big box in the utility room under my sewing table. Paul would hardly pay attention to what I wanted him to think was only sewing paraphernalia. For 9 months [1974], I mimeographed, assembled and mailed out about 100 copies a month of my “newsletter”. Bill and Mike helped assemble it and Debbie help me test the recipes and address the copies. I don’t know how we ever kept it from Paul for that long, but I couldn’t tell him what I was doing until I could assure him that I could make a profit. All I was doing was breaking even.

Mom had a lot of creative gifts and writing was probably on the top of the list. She had a way with words that made me smile and laugh, as well as make me think, “Hmmm?!” Her newsletters and books were full of “Food for Thought”, jokes, meditation, inspiration, historic information and so much more than just recipes. It certainly set her products apart from all the rest on the market at that time. She was largely influenced by Carol Duvall and her crafting newsletter, as well as, by Elsie Masterson and her “Blueberry Hill Cookbook” (1959).

Mom always described her own newsletters as being like “getting together for coffee…with friends.” I would describe it, simply, as Mom’s “happy place”. Anyway, back to her story…

Then, Dennis Wholley, at Channel 7 in Detroit, called and said somebody had sent him a copy of my newsletter. He was tickled with the crazy names I gave the recipes and the home-spun format. He wanted the entire family to be his guests on his ‘A.M. Detroit’ show on November 14th – which was also our Laura’s birthday. I couldn’t keep it from Paul any longer, because I couldn’t pass up an opportunity to promote the paper on a popular local television show.

He took it quite well, considering the state of shock he must have been in at my announcement. But, we took all 5 of the kids with us across town, in a blizzard yet, with Laura having a bout of car-sickness during the hour’s drive there. And, during that experience, we met Coleman Young, the recently elected mayor of Detroit, who was also a guest on the show. All of Pearl Beach must have been tuned into ‘A.M. Detroit’ that morning, with half of the population gathered at the Pearl Beach post office, watching the portable set there.

1974 – Paul & Gloria Pitzer going over orders at their dining room table in Algonac.

It brought us many new orders for our newsletter, and it wasn’t long before CKLW’s Bob Heinz asked us to appear on his show on New Year’s Day. We, again, took the family over to Windsor, Ontario – across the Detroit River – for another exciting experience and hundreds of letters that followed, wanting to subscribe to the newsletter. By that time, Paul was giving me every evening of his time when he came home from his own job at the sign company, plus all the weekends just to fill the orders.

Stay tuned, next week, for the final part of this 4-part series about Mom’s story – how she became the famous “Secret Recipe Detective” – in her own words, as she describes how Dad retired early, from the sign company, to help Mom full-time; and about her Arthur Treacher Fish challenge! I can say this, as one of the official taste-testers in the challenges that she endeavored from her radio listeners, “BEST job ever!” Even the “duds” (the ones that didn’t quite imitate the taste she was trying to achieve) were great!

The best way to tell how successful a dish will be is to look for the first one to disappear. Find the cook & get the recipe! [As seen in Gloria Pitzer’s Secret Recipes Newsletter, Issue 146, Sep-Oct 1907; pg. 1, w/in “Dear Friends” editorial]

In closing, as I’ve been doing each week, I want to conclude this blog with one of Mom’s famous imitation recipes (pictured below), Applebee’s-Style Oriental Dressing, that appeared on one of her “Free Recipes/Information” sheets (2000) – asking only for proper credit if you care to share it:

Note: this particular dressing recipe was not included in Mom’s last cookbook, “Gloria Pitzer’s Cookbook – The Best of the Recipe Detective”, published by Balboa Press (January 2018, 1st Printing) – a re-write by me, Laura Emerich, of her famous, self-published book, “Gloria Pitzer’s Better Cookery Cookbook” (May 1983, 3rd Printing). However, many other wonderful salads and dressings dishes, as well as wonderful morsels of “Food for Thought”, preparation tips and humorous antidotes can be found in the “Salads & Salad Dressings” chapter or section of this book on pages 26-48. Enjoy!