Gloria Pitzer Presents The Secret Restaurant Recipe File

While this wasn’t Gloria’s first cookbook, it was her first true commercial success. It’s sometimes referred to as “Book 1” or the “Blue Book”. Over the many printings the cover was changed slightly. The original title was “Secret Restaurant Recipes Cookbook” with the masthead reading “Secret Recipe Report”; while, in later printings, the masthead was shortened to simply “Cookbook” and the title was changed to “The Secret Restaurant Recipe File”. The size also changed from the original 80-page, 5.5″ x 8.5″ format to a 52-page, 8.5″ x 11″ format.

In 1982, Michael Pitzer (Gloria’s son, who illustrated this book) was working at Wells Rich Greene in Los Angeles on the Jack-in-the-Box® advertising account. During one of their creative presentations, then President of JIB, Barry Krantz asked if he could get a complete set of Gloria’s cookbooks for their “test kitchen”. Now, we wouldn’t want to jump to any conclusions, but shortly thereafter Jack-in-the-Box was not only back in the burger business, but they also began introducing fresh-baked cookies and wonderful chicken sandwiches. Coincidence? Maybe…

    • Sub-Titles: “Book 1”, “The Original Junk Food Book”
    • Printings: 25+
    • Years: Aug 1976 – Aug 1981+
    • Recipes: 290 listed in the larger size format
    • Pages: originally 80; larger format had 52
    • Size: originally 5.5″ x 8.5″; later format was 8.5″ x 11″
    • Price: Originally $3; newer format was $5
    • Used copies on eBay: $9.99
    • Used copies on Amazon: $20.95
    • ISBN: unknown
    • No longer in print
    • Self Published: Gloria Pitzer’s Secret Recipes

One Reply to “Gloria Pitzer Presents The Secret Restaurant Recipe File”

  1. 5 out of 5 stars – This became a primary cookbook for me – By John Korkowon November 19, 2012
    The hostess twinkie recipe, and ho ho recipe, and wonder bread recipes are contained in this cookbook.. This was a primary cookbook for me for years!

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